How To Avoid Being Ripped Off By Fake Marketing Gurus

How To Avoid Being Ripped Off By Fake Marketing Gurus



A marketing rip-off that makes me sick! if​ you​ are interested in​ learning how to​ better promote your business,​ there are hundreds of​ "gurus" out there ready and eager to​ RIP you​ OFF! These "con artists" are savvy,​ slick,​ and highly skilled in​ the​ area of​ emptying your wallet! Fortunately,​ with a​ bit of​ education,​ you​ can avoid being their next victim.

For example,​ recently I received a​ phone call offering to​ help me make my site #1 on​ google. Intrigued I continued to​ listen. the​ caller told me that his company has "cracked the​ google code" and can easily make me #1 - leaving all my competitors in​ the​ dust.

Well,​ "cracking the​ google" code was the​ first tip-off - if​ these guys were so good at​ being found on​ google why the​ hell are they still cold-calling me? I kept on​ talking,​ but now I started asking questions.

"That sounds interesting. What's your website?"

Knowing a​ little bit about what a​ marketing savvy website might look like,​ I new that a​ peek at​ their site would help me get a​ better feel if​ this company is​ for real. But instead of​ getting a​ domain name,​ the​ caller told me to​ go to​ google and type in​ specific keywords. He said his company would be in​ the​ top three spots.

I followed his instructions... Well,​ with some minor modifications...

Instead of​ heading straight to​ google's search page,​ I stopped by Overture's Keyword Suggestion page to​ find out how popular that keyword is.

Do you​ know what I discovered?

In the​ entire previous month only 17 people used that phrase to​ search the​ Internet! Now,​ being in​ the​ top three spots for these words suddenly didn't seem like a​ very big deal.

The caller seemed a​ bit unhappy about my discovery. But sill,​ he offered that I search a​ different phrase. Following the​ same routine I found 42 searches in​ the​ past month. Whoopi! What a​ deal,​ right? at​ this point the​ caller simply hung up on​ me!

But several of​ my friends were not so "lucky". They are now two or​ three thousand dollars in​ the​ whole. And unfortunately for them - they will never see this money again,​ and their site will keep getting the​ same lousy traffic it​ was getting before! What saved me was a​ bit of​ know how to​ properly evaluate the​ offer.

Because there are so many professionals and business owners who want to​ achieve "cheap and instant marketing miracles" the​ most popular scams seem to​ offer driving traffic to​ your website,​ helping you​ achieve good positioning in​ popular search engines,​ showing you​ how to​ build a​ massive email list,​ and revealing secrets to​ quickly making a​ lot of​ money with your own information products.

These are all needed services and good information on​ these subjects is​ invaluable to​ your success. Problem is​ how to​ evaluate if​ what you​ are getting is​ the​ real stuff or​ a​ bunch of​ bologna?

Here are a​ few clues to​ look for.

1. Use your common sense. if​ the​ offer is​ too good to​ be true - it​ probably is! it​ never hurts to​ ask a​ few of​ your trusted businesses advisors to​ take a​ look at​ it​ before you​ commit to​ pay any money for it.

2. Do your own homework. Don't take what the​ company or​ person tells you​ for granted. Heck - we all put our best foot forward in​ our marketing materials. Research both online and offline.

Take a​ good look at​ the​ website. Does it​ follow the​ basic rules of​ good marketing design? Does it​ have good Alexa (http://www.alexa.com) ratings? Has it​ been online for a​ good length of​ time?

Can you​ find out any case studies,​ customer comments,​ or​ endorsements from reliable sources. And for testimonials - anything that shows me just the​ first and last name initials and name of​ the​ state the​ person is​ from - I completely ignore as​ not credible. Look for full first and last name,​ city and state in​ the​ testimonial. if​ you​ can find audio and video testimonials that's even better.

Ask around to​ see if​ you​ can "dig out any dirt". Ask business associates in​ the​ same industry if​ they have heard of​ the​ company or​ the​ person. Check out industry related discussion boards for any negative feedback from past customers.

You can also contact consumer protection organizations like Better Business Bureau,​ but I found that they are often more interested in​ protecting businesses who pay them an​ annual fee,​ than really looking after consumers' best interest.

3. Ask a​ lot of​ questions. Don't let them intimidate you​ with pre-canned answers. you​ are about to​ part with your money - make sure you​ know exactly what you​ are getting.

If the​ company is​ offering you​ search engine positioning - check their own results for popular and competitive keywords. (You can easily find this out with free tools like the​ Overture keyword popularity at
http://inventory.overture.com/d/searchinventory/suggestion or​ this simple free software at​ http://www.goodkeywords.com )

If they want to​ help you​ with your pay-per-click - ask to​ see their own pay-per-click ads. Find out how many different ads are they testing at​ a​ time,​ and - again - are they using keywords that someone is​ actually searching for.

If they offer to​ drive traffic to​ your site - ask how it​ will be done. They should give you​ at​ a​ least a​ very good idea even though they may not want to​ reveal all the​ details. Ask how targeted the​ traffic will be. Find out how the​ results are measured; in​ "unique visitors" (good) or​ in​ "hits" (bad) And these are just the​ basics...

If they offer to​ make you​ a​ lot of​ money with teaching you​ how to​ start your information selling business - find out if​ they themselves sell any products outside of​ the​ "how to​ sell your products" ebook or​ course... you​ get my drift here,​ right?

If you​ are hiring a​ consultant or​ a​ coach to​ help you​ out - do they have business experience and successful track record with projects like yours or​ did they just read an​ ebook about it​ last week. (Now,​ some people are just great teachers - and that doesn't make them wrong - just know that the​ information will not be as​ hands on​ and real-world-tested as​ you​ might want it​ to​ be.)

4. Can you​ easily find the​ contact information? That's a​ big red flag for me. When I find great deals online but I can't seem to​ find the​ company's mailing address or​ a​ phone number and all I get is​ an​ email - I typically walk away. I want to​ know that if​ anything goes wrong I can find the​ person,​ and pick-up the​ phone and try to​ resolve it. But it's hard to​ do if​ they hide behind just an​ email.

5. Trust your instincts. OK,​ I know this one is​ highly un-scientific. But if​ things just don't feel right - it​ doesn't matter how good the​ offer is​ - give yourself some time to​ cool off and take a​ second look at​ it​ when you​ can actually think logically about it.

Fact is,​ because there is​ a​ huge need for marketing information and marketing help,​ this market attracts a​ lot of​ people who couldn't spell "marketing" yesterday but today are eager to​ share their advise with you​ - for a​ lot of​ money.

If there is​ one simple answer to​ help you​ stay safe and avoid being ripped off,​ I believe it​ can be summed up in​ two words: COMMON SENSE and EDUCATION.

If it​ looks and feels unreal - it​ likely is. And the​ more educated you​ are about good marketing and how it​ works,​ the​ less likely you'll be to​ waste your money on​ shady offers.




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