How Affordable Websites Can Make You Money

How Affordable Websites Can Make You Money

  • Do you​ have a​ website that doesn't bring you​ any business?

  • Are you​ worried about investing more money in​ a​ website that isn't performing?

Well here is​ some good news: affordable websites can make you​ money!

There's a​ myth circulating that you​ have to​ invest a​ fortune to​ make money through the​ web. of​ course the​ likes of​ Amazon and eBay have thrown cash at​ their websites and are reaping the​ rewards,​ but I'm not talking about companies of​ that size. Budget websites can also generate income with the​ right approach.

The great thing about doing business online is​ that you​ can keep your overheads low. No need for expensive shop fronts,​ offices,​ printed brochures or​ a​ large workforce. Ideal for the​ small business without endless capital resources.

It is​ perfectly possible to​ do business via the​ web and make a​ tidy profit using a​ modest website on​ a​ small budget,​ providing you​ follow some basic rules regarding content and structure,​ and concentrate on​ converting visitors into sales.

I read a​ fascinating article last week,​ by Michael L. McGrath of​ MLM Celtic Enterprises,​ which successfully articulated some similar ideas that I have been talking to​ my clients about recently:

"Every web site has a​ Most Desired Response,​ that which the​ the site owner wants the​ visitor to​ do while visiting,​ and that MDR needs to​ be identified. the​ site's design and content need to​ be crafted tightly and well around the​ MDR,​ identify it​ with absolute clarity,​ and remove all obstacles that might prevent a​ visitor from the​ response."

That - in​ a​ nutshell - is​ the​ key to​ a​ successful,​ profitable website,​ and it​ need not cost the​ earth!

It's amazing how many start-ups fail to​ grasp this idea,​ and then complain that their website fails to​ bring them any business. Imagine that. if​ you​ follow a​ few basic rules,​ you​ can produce websites that actually bring you​ business.

Concentrate on​ the​ following:

  • identifying your Most Desired Response

  • identifying your target audience

  • structuring your site and preparing content,​ based on​ your MDR and your target audience.

Identify your site's Most Desired Response

Rather than thinking about how you​ would like your site to​ perform,​ think about how you​ would like your customers to​ behave. There's a​ subtle but crucial difference.

More often than not,​ your MDR will be a​ visitor buying your product or​ service. By the​ way,​ if​ you​ want to​ take online credit/debit card transactions,​ you​ can use PayPal,​ which is​ quick and easy to​ set up. All you​ need is​ a​ bank account to​ get started.

But your Most Desired Response doesn't have to​ involve an​ online transaction. Very often an​ MDR will be making a​ phone call,​ making contact via email,​ or​ simply registering personal or​ business details.

Be sure of​ your target audience

Successful small businesses identify and corner niche markets,​ rather than attempt to​ take on​ the​ world! This is​ doubly important for online marketing,​ because you​ will want to​ avoid competitive keywords when preparing your content for the​ search engines.

Structure your site and prepare your content

Once you​ have established your MDR and identified your Target Market,​ you​ can begin to​ structure your site. the​ structure and content of​ your site should serve exclusively to​ trigger the​ Most Desired Response from your Target Market. Anything which does not fulfill this criterion is​ superfluous and should be discarded. Be ruthless about this. Avoid building in​ gimmicks to​ your

site,​ which only serve to​ distract your visitors from the​ MDR.

I recommend drawing a​ flow chart which maps your visitors' journey beginning with the​ keywords they enter into Google,​ and tracking their movement through your site to​ the​ holy grail - the​ Most Desired Response.

When preparing your content,​ you​ will need to​ bear two things in​ mind. Firstly,​ it​ has to​ comply with the​ MDR. Avoid superfluous waffle,​ and make sure everything you​ say is​ leading your visitor towards that all important conversion. Secondly,​ you​ will need to​ make sure that your content attracts your target audience to​ the​ site in​ the​ first place - via the​ search engines. Start by identifying the​ right keywords - or​ more accurately keyphrases - and then ensure that they feature in​ your content.

In the​ online world,​ niche markets take on​ an​ even more important role,​ when you​ come to​ choose keywords. the​ big boys will have the​ generic keywords sewn up already,​ and those keywords won't bring you​ targeted traffic anyway. if​ you​ can concentrate on​ a​ specialist or​ localised market so
much the​ better. you​ will stand a​ far better chance of​ driving targeted traffic to​ your site and generating hot leads. of​ course you​ need to​ make sure that your keywords are not so specialised that none of​ your potential customers are using them. It's a​ fine balancing act. Nichebot offers a​ useful tool for working out the​ most productive keywords.

So you​ see,​ none of​ this is​ going to​ cost you​ the​ earth. a​ great deal of​ thinking and research (I never said it​ was easy!),​ but not a​ great deal of​ money. Quite the​ reverse: if​ you​ follow the​ rules,​ you​ will soon be making money.

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