Gorilla Marketing 23

Gorilla Marketing 23



Products and services have to​ find customers in​ a​ fiercely competitive market .​
Large corporations have large advertising budgets and big marketing teams but small businesses may only have a​ small budget and they have to​ be a​ bit more imaginative .​
It's not just a​ matter of​ cost however,​ but of​ results and the​ recent trend for gorilla marketing is​ proving successful in​ many cases .​
Conventional TV campaigns,​ billboards and press advertisements are all expensive and the​ public is​ used to​ them and may have become desensitized to​ them .​
Niche marketing or​ aiming at​ a​ target audience is​ the​ modern way of​ doing things,​ aided by technology .​
The younger generation is​ particularly receptive to​ different sorts of​ promotions .​
Gorilla marketing,​ sometimes referred to​ as​ buzz marketing or​ stealth marketing,​ has also been taken up by bigger organizations.
This sort of​ method puts an​ emphasis on​ building a​ relationship that feels personal to​ the​ customer .​
Some tactics are inexpensive or​ free and a​ lot of​ companies have come to​ value word of​ mouth recommendations .​
The Internet plays a​ big part in​ this and potential consumers of​ a​ product may not even realise that they have been targeted in​ this way .​
Chat rooms,​ blog pages,​ messages and chain email are all portals for promotion .​
Sending text messages to​ cell phones is​ another method .​
The act of​ sending personal messages to​ a​ bluetooth has been dubbed 'bluejacking'.
Communication has always been the​ tool of​ publicity departments and it's easier than ever for people to​ share information,​ opinions and ideas .​
With the​ Internet,​ it​ is​ literally a​ global market .​
Gorilla marketing takes note of​ the​ fact that families have fragmented as​ far as​ their leisure time is​ concerned .​
Instead of​ gathering round the​ TV together,​ families are apt to​ be doing their own thing in​ different parts of​ the​ house .​
Mom may be watching her soap in​ the​ living room,​ Dad is​ listening to​ his baseball game on​ the​ radio in​ his den and their teenage kids are social networking in​ their bedrooms.
There are other ways besides high tech solutions to​ get the​ message across .​
Urban dwellers are familiar with sticker campaigns .​
They pop up everywhere and sometimes in​ unexpected places .​
They may be in​ subway stations,​ telephone booths or​ stuck in​ the​ cab of​ a​ truck .​
Advertisements are printed on​ receipts or​ on​ the​ reverse of​ bus tickets .​
The art of​ gorilla marketing is​ making use of​ the​ everyday things that we all take for granted .​
a​ slogan on​ a​ T-shirt is​ often a​ walking advertisement.




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