Good Marketing For Online Shopping Safety

Good Marketing For Online Shopping Safety

Online auctions shopping discussion covers the​ protection of​ your Internet privacy from Internet cheats or​ impostors. However the​ encryption can not help if​ someone gets to​ control your PC or​ has access to​ your computer through one of​ the​ numerous security holes in​ the​ operating system and application software. the​ thing is​ that Internet Explorer leaves many traces of​ your Web surfing. These include Internet history,​ cookies,​ Temporary Internet files (a.k.a. Internet cache) and AutoComplete forms and passwords. if​ an​ intruder gets access to​ these traces,​ he can have a​ full record of​ all Web surfing and even some of​ your computer activities that are not related to​ Internet.

You can delete some of​ these traces through Internet Explorer options but not all of​ them are really deleted (see the​ article Delete Index.dat files for the​ most obscure and hard to​ erase traces). Furthermore,​ it​ is​ real pain to​ have to​ clean even these traces because there is​ no centralized place to​ control this and there is​ no way to​ automate the​ process. Finally,​ some of​ the​ traces are actually good for your browsing experience - Internet cache speeds up the​ browsing,​ cookies protect you​ from entering your user information over and over again and history makes it​ easy to​ type the​ addresses of​ your favorite Web sites.

Secure pages and secure connections

Everything that you​ enter in​ the​ online forms when you​ are shopping on​ online auctions,​ travels through many (tens or​ even hundreds) switching devices and computers. in​ order to​ be sure that no one can intercept this information,​ a​ special way of​ communication is​ used,​ called Secure Socket Layer (SSL). SSL ciphers (encrypts) the​ information on​ your computer and deciphers (decrypts) the​ information on​ the​ Web server that you​ are accessing. But how can you​ be sure that SSL is​ used when you​ are shopping online?

First,​ you​ have to​ look at​ the​ address bar of​ your browser and see what the​ address of​ the​ page where you​ enter your personal and credit card information looks like. if​ the​ address begins with https: (s for secure) instead of​ http:,​ then this page is​ using SSL. Note that only the​ page(s) where you​ actually enter your personal and credit card information need to​ be protected with SSL. All other pages on​ the​ Web site in​ most cases don't use SSL because they don't need to.

Digital certificates,​ cipher strength and Internet privacy

With SSL (the secure protocol described above) you​ can be sure that no one can intercept and decode the​ private information sent to​ the​ online auction or​ whatever web page you​ are accessing via secure connection. However,​ there is​ another danger - how can you​ be sure that the​ online shop itself is​ not a​ cheat or​ impostor?

To address this concern,​ when you​ visit the​ online store order page and you​ submit your personal data,​ the​ online store server automatically sends its digital certificate. This is​ essentially an​ electronic ID card that proves the​ online store identity to​ your browser,​ and verifies that it​ was issued by a​ certificate authority that your browser trusts. This certificate is​ issued to​ the​ online store by a​ trusted third party called a​ certificate authority. in​ addition to​ proving the​ online store identity,​ the​ certificate provides a​ cryptographic "key" (cipher) that is​ used to​ encode and decode your communication with the​ online store. Once your browser approves the​ certificate,​ the​ secure server encrypts any information before it​ travels across the​ Internet.

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