Genius Marketing Disguised As A Good Message

Genius Marketing Disguised As A Good Message



Genius Marketing Disguised as​ a​ Good Message
The Dove marketing campaign called Real Beauty is​ an​ inspiring message to​ all women to​ love the​ beauty of​ their natural curve and figure .​
It is​ a​ campaign like no other before it​ in​ the​ sense that it​ uses real women .​
Dove held a​ casting call for women of​ all shapes,​ sizes,​ and colors to​ find proper representatives of​ Real Beauty .​
They needed to​ select a​ number of​ real women to​ be the​ models for their soap,​ hair,​ and skin products .​
The women range from short skinny flat-chest women to​ tall shapely women with thick thighs .​
The efforts of​ the​ campaign are to​ get women of​ all walks of​ life to​ see and value their real beauty and not strive for some unobtainable structure which years of​ advertisement and pressure of​ society has brain washed women to​ achieve .​
This revolutionary move in​ advertisement has struck a​ chord with women everywhere and is​ incredibly effective.
Let's remember that Dove sells soap,​ conditioner,​ and lotions .​
Dove encouragement to​ appreciate your real beauty steals sales from women who would cover up blemishes with make up to​ buy Dove facial soaps and moisturizers .​
Women who would burn their hair in​ salons with highlights and chemicals are now motivated to​ use Dove shampoo and conditioner to​ revitalize their hair and keep natural .​
Dove's message speaks so intimately to​ women that they almost feel obligate to​ be faithful consumers .​
Dove so fully compliments women it​ is​ an​ incredibly seductive campaign,​ but it​ is​ packaged as​ caring and thoughtful .​
Dove is​ comparable to​ the​ dirt bag friend that a​ boyfriend can't trust,​ because the​ second there is​ a​ fight in​ the​ couple the​ friend is​ there to​ comfort and hold the​ poor pain inflicted female.
It can be that after years of​ such under handed tricks and cheap gimmicks that consumers have become callus and cynical to​ the​ point of​ not buying into Dove's campaign .​
There is​ something about that white background and light blue dainty writing that seems pure,​ believable,​ and comforting though .​
Still,​ genuine or​ not the​ campaign is​ absolute genius .​
The campaign gives Dove a​ conscience which the​ general public can even consider a​ soul .​
This separates dove from all of​ the​ spiritless soap suppliers like Caress and Irish Spring.
Despite the​ possibility that Dove's campaign could be a​ scheme to​ out sell other hygiene product labels it​ is​ still a​ much needed message to​ today's women .​
Hearing the​ message from teachers,​ friends,​ and mothers is​ never as​ comforting as​ seeing it​ in​ a​ magazine or​ on​ television .​
Seeing is​ believe for most of​ today's public; and for a​ young shapely girl to​ see someone as​ pear shaped as​ her on​ television and a​ beacon of​ beauty then she too can be a​ new standard of​ beauty .​
Of course in​ order to​ best present and preserve her beauty she must use Dove products,​ but at​ least she isn't pigeon holed into a​ unfavorable category of​ appearance .​
In reality women buy such products to​ be able to​ love themselves more,​ so why not buy something that fluffs your ego.




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