Four Marketing Myths That Steal Sales

Four Marketing Myths That Steal Sales



Four Marketing Myths That Steal Sales
How many times has bad advice gotten you​ into trouble? Yeah,​ everybody's saying and doing it,​ so you​ jump on​ the​ band wagon.. .​
and guess what.. .​
you get the​ same results as​ they get .​
Maybe it's a​ comfort to​ know that you're not the​ only one who played the​ part of​ the​ fool,​ but when it​ comes to​ marketing...you may not have enough leeway to​ count the​ loss and go on.
Yeah,​ there sure are a​ LOT of​ ideas out there about what will and what won't skyrocket sales numbers and profit margins! And to​ be truthful,​ a​ lot of​ those ideas are just a​ bunch of​ bunk .​
Yep,​ you've got to​ be on​ your toes and know the​ truth about marketing tales .​
Here are a​ few of​ the​ lines of​ misinformation that you've probably heard before...
You've Got to​ Have the​ Cheapest Prices in​ Town to​ Be Competitive
Let me ask you​ this...Do you​ always buy the​ cheapest product on​ the​ shelf,​ or​ always shop at​ the​ store that has the​ lowest prices? No,​ I​ don't either .​
What you​ and I​ know that these people don't is,​ that value counts for a​ lot .​
Oh yeah,​ sure.. .​
there are a​ few people out there who only buy the​ cheapest things in​ town,​ but most of​ us understand that the​ cheapest isn't always the​ best buy for our buck.
How does this apply to​ you? Here's something you​ can try...make it​ a​ little test to​ see just how true this myth is​ .​
Find a​ low-cost way to​ enhance the​ perceived value of​ your product or​ service,​ then raise the​ cost a​ little .​
See what happens! Don't be surprised if​ your sales and profits shoot up!
Advertisements Need to​ Be Changed to​ Keep the​ Public From Becoming Bored
This one reminds me of​ one of​ my cousins .​
He's famous for breaking things that are fixed .​
Yeah,​ he'll go out and buy a​ perfectly good running car,​ but every time you​ see him,​ he's under the​ hood tinkering with something .​
Before long...you guessed it...the car won't run and has to​ go to​ the​ garage for repairs.
It makes no sense to​ run a​ business like Cousin Jim and his cars .​
Hey,​ if​ it's working why try to​ fix it? Think about it...what's the​ goal for advertising? Yeah,​ to​ attract new customers .​
Once the​ new customer comes through the​ door,​ the​ advertisement has effectively done its job .​
Does that customer need to​ be affected by the​ same ad? No,​ so let the​ ad do its job for the​ rest of​ the​ people out there who haven't seen it​ yet.
Now,​ I'm not saying that you​ should never change your advertisement.. .​
just never abandon a​ winner midstream .​
a​ good rule of​ thumb is​ to​ spend 80 percent of​ your advertising money on​ proven methods,​ and to​ risk 20 percent on​ experimental advertisements .​
Keep the​ tried and proven working for you,​ while you​ test the​ waters for new ideas that might work even better.
The More Choices a​ Customer Has,​ the​ More Likely He is​ to​ Buy
Yeah,​ yeah...they say variety is​ the​ spice of​ life and all that,​ but too many choices can lead to​ procrastination .​
We all know what happens when we procrastinate .​
Yep,​ we never get back to​ it!
Do you​ know what happens when a​ customer can't decide?.. .​
you lose a​ sale that you​ already had in​ your pocket .​
Yep he came in​ to​ get it,​ saw more options,​ stopped to​ make up his mind,​ then walked out still thinking about it...maybe to​ never return .​

A tip for the​ wise marketer - limit your customer's decisions to​ either yes or​ no .​
Let them decide either yes I'll buy or​ no,​ I​ won't buy .​
Don't risk confusing them and losing the​ sale.
Everybody Needs My Product/Service So I​ Don't Need to​ Advertise
Hey,​ building a​ business is​ a​ lot of​ hard work! There aren't many free rides along the​ way .​
Chances are,​ your potential customers need to​ be convinced that they NEED to​ choose your service/product .​
Yep,​ finding the​ customer,​ convincing him to​ use your service/product,​ then closing the​ deal is​ a​ process that can't be easily bypassed .​
Don't be fooled into thinking you're any different! It could be hazardous to​ your profits.
A friend of​ mine owned the​ only dog grooming shop in​ her town .​
Hey,​ no competition means you​ don't need to​ advertise...right? After an​ initial anouncement of​ her grand opening,​ this lady did no advertising .​
Business slowly trickled in​ and barely covered the​ overhead .​
Finally in​ a​ desperate attempt to​ get business off the​ ground she began putting flyers in​ all of​ the​ local veterinarian clinics and ads in​ the​ local newspaper .​
Bingo! Business began pouring in.. .​
and most of​ the​ people said,​ I​ didn't even know you​ were here! or​ Fifi's been needing groomed for quite some time .​
When I​ saw your ad,​ I​ decided to​ go ahead and get it​ done.
Let's face it,​ people are often....well,​ lazy .​
They don't always go out of​ their way to​ find the​ phone number to​ contact you,​ even when in​ the​ back of​ their mind they know they need to​ do something .​
Yeah,​ advertisements are often the​ little prod they need to​ get motivated .​
Don't shortchange yourself by neglecting to​ advertise.
How about you? Have you​ ever driven by a​ business for a​ long time without even noticing it? Yep,​ we all get too busy to​ pay attention sometimes .​

Hey,​ you've learned a​ few of​ the​ misguided marketing myths that many people are fooled by...now you​ can apply the​ REAL marketing concepts to​ your own advertising campaign and watch the​ results!




You Might Also Like:




No comments:

Powered by Blogger.