Five Ways To Boost Your Marketing Power

Five Ways To Boost Your Marketing Power



Building an​ online business is​ not easy,​ especially
when you​ are on​ a​ very limited budget. as​ I come
in contact with more people,​ I realize that numerous
publishers and netpreneurs are overlooking some very
effective free advertising opportunities.

Examples of​ these opportunities are:

1. Welcome letter for your subscribers - I subscribe to
tons of​ groups and ezines and am always disappointed
when I get the​ default welcome letter. Personalize it​
by introducing yourself and letting the​ subscriber know
about your website/business. This is​ a​ crucial moment
in that you​ can start bonding/connecting with the​ reader
before they even get your ezine.

*Inform them of​ any specials you​ might have.
*Tell them your advertising rates and add a​ testimonial.
*Invite them to​ your site to​ utilize the​ free resources.
*Let them know your email so they can contact you.
*Use some of​ the​ space for ad swapping with other
publishers and their welcome letters.
*Add an​ affiliate product or​ program review.

2. Goodbye letter for your subscribers - This is​ your
last chance to​ get this person back. Make it​ a​ good
one! ;-)

Thank them for being a​ subscriber and encourage them
to re-sub. I also have a​ little message in​ my goodbye
letter that encourages people to​ let me know why they
unsubbed.

Example:

Thank you​ for being a​ subscriber to​ the​ Bulletin.
I am sorry to​ see you​ go. if​ you​ could take a​ minute
to let me know why you​ unsubbed,​ I would appreciate it.
Please drop a​ quick note to​ (put email here)
Thank you.

By doing this you​ might be able to​ change their minds
and if​ not,​ you​ could find ways to​ improve your ezine
for the​ next subscriber. Remember,​ always send them
an appreciative thank you​ note as​ well.

3. Email Signature - This simple but powerful method
of promotion is​ unknown to​ some. By using an​ effective
email signature,​ every time your email goes out to
someone,​ you​ have free advertising. Join several
discussion groups and message boards to​ utilize your
sigtag to​ the​ maximum.

Example of​ a​ email signature:

Warm regards,​
Jane Doser

FREE Ecourses - Sign-up for one or​ all!
(Put link here.)
Build Your Business with Us!
(Put subscribe email here.)

You want to​ keep your signature fairly short - about
6 - 8 lines. Many discussion groups will have a​ limit
to the​ number of​ lines you​ can have in​ your sigtag.


4. P.S. - it​ has been found that a​ P.S. is​ very likely
to get read. Using a​ P.S. can be quite effective.
Make it​ short and to​ the​ point. a​ P.S. novel will more
than likely be ignored!

Example:

P.S. Need more subscribers? FR~E Report
(put email or​ link here)

Then you​ would have your main message on​ auto-
responder. Do not just send them a​ sales pitch. Add
some useful information and resources that will
actually help the​ reader. This will get you​ more
credibility,​ which is​ extremely important if​ you​ want
more customers.


5. Thank you​ page - an​ excellent way to​ get more
subscribers is​ to​ get together with a​ group of​ fellow
publishers and set up a​ group subscription page.
Every time someone subscribes to​ one of​ the​ group's
ezine,​ the​ thank you​ page will come up with a​ message
something like this:

Thank you​ for subscribing to​ the​ Bulletin. Take this
opportunity to​ check out more quality ezines. Please
check the​ ones you​ wish to​ receive.

You would have each groups member's ezine listed with
a short description. This is​ a​ very powerful method of​
gaining subscribers because the​ person is​ already in
a subscribing mood and will most likely check most or​
all of​ the​ other ezines.

The above advertising opportunities are quite simple,​
but simple can be most effective!




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