Five Reasons Why SEO Is Better Than Paid Online Marketing

Online Marketing is​ becoming an​ essential marketing medium for a​ successful business. if​ a​ business can successfully marketing their product or​ service online they open many new doors to​ potential customers and sales leads. a​ well structured and organised SEO consultant will suggest two avenues for online marketing,​ Search Engine Optimisation and Paid Online Marketing (like Pay Per Click). Ideally you​ would be able to​ afford both paid and unpaid marketing campaigns but if​ you​ are like most businesses you​ are on​ a​ budget and need the​ proof that online marketing actually works.

The most common phrase I hear is​ "But everyone knows who we are and what we do" in​ relation to​ their business. This is​ just not true otherwise every potential customer would already be beating down your door wouldn't they? There is​ always room for growth and if​ you​ sell a​ product or​ service then there is​ always online marketing potential.

So,​ let’s explore why SEO is​ far superior to​ paid online marketing.

1. SEO is​ a​ long term strategy for your online marketing. Should you​ implement pay per click or​ other paid online marketing then as​ soon as​ you​ stop paying your bills to​ the​ advertiser the​ traffic to​ your website will stop. Although you​ pay for setting up an​ SEO campaign with a​ reputable agency often their other client’s results are so impressive it​ is​ almost compelling to​ go with SEO instead. With SEO,​ should you​ stop paying for the​ refinements a​ reputable firm might charge at​ an​ ongoing rate,​ you​ might only see a​ slight leveling off of​ website traffic.

2. With pay per click marketing you​ pay for every visitor delivered to​ your website whether they like your service or​ not. With Search Engine Optimisation your website will hopefully appear high in​ the​ free search results and this will mean you​ do not pay for a​ click through to​ your website - effectively once your SEO is​ setup every click or​ visitor to​ your website is​ free.

3. False or​ fake click throughs. in​ a​ study released in​ August 2018 it​ was determined that 18% of​ click throughs on​ pay per click links on​ Google were false. in​ other words this could be competitors clicking through to​ your website just trying to​ cost you​ money in​ advertising.

4. the​ psychology of​ clicking on​ sponsored links. if​ you​ appear in​ both the​ paid and unpaid search results then you​ would see about 80% of​ your website traffic come from the​ unpaid free SEO website links. There is​ a​ psychology associated with consumers clicking on​ paid advertising links especially if​ they are labeled as​ such,​ like in​ Google "Sponsored Links". Searchers see straight through this and know it​ is​ a​ paid advertising link. Consumer preference is​ placed on​ the​ freely generated results and links at​ a​ rate of​ 4 to​ 1.

5. Over the​ period of​ one year the​ cost of​ setting up the​ initial SEO campaign will have more than bettered the​ underlying website traffic that an​ equivalent costing pay per click campaign will have achieved. From my client examples there is​ about a​ 4 times website traffic factor weighted for SEO against pay per click. I was amazed myself!!

In a​ recent newspaper article in​ Melbourne,​ Australia,​ it​ was shown that holding a​ position in​ the​ top 3 spots in​ the​ search engine results pages for a​ competitive term is​ worth an​ estimated $1.5 million. it​ was also shown that holding the​ top spot generates 3.5 times the​ traffic that the​ number two spot generates.

When it​ boils down to​ it​ a​ well executed Search Engine Optimisation campaign will get your website massive amounts of​ website traffic. of​ course selling the​ product or​ service is​ then the​ responsibility of​ the​ actual website so make sure you​ couple your SEO with good design,​ clear and prevalent calls to​ action and correct marketing principles like colour schemes and layouts. in​ my opinion it​ is​ vital to​ get this SEO campaign mix correct so talk to​ a​ reputable SEO firm and gain some information on​ how they can help you.

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