Finding An Audience With Zero Marketing Expense

One of​ the​ best ways to​ establish credibility and gain exposure is​ to​ offer seminars and workshops. you​ will quickly be recognized as​ an​ expert in​ your field when you’re in​ front of​ a​ group of​ people,​ giving them a​ piece of​ your knowledge. And even for those who miss the​ event,​ you​ can add that to​ your bio and enjoy the​ prestige of​ being an​ instructor for the​ rest of​ your career.

Of course,​ the​ big challenge to​ this effort is​ the​ actual speaking part. Most people don’t like speaking in​ public and that dissuades them before they even begin. But believe me; you’re well advised to​ give it​ a​ shot before abandoning the​ idea. you​ might be amazed how quickly you​ get used to​ the​ feeling of​ teaching others and those who aren’t natural public entertainers often make the​ best teachers.

The hardest part of​ providing seminars or​ workshops is​ finding an​ audience. Just getting people to​ show up is​ an​ incredibly difficult task. But as​ it​ turns out,​ there are a​ number of​ places where you​ can find an​ audience for free. There are plenty of​ organizations that will effectively do the​ marketing for you​ and they’ll be responsible for putting people in​ the​ room. Taking advantage of​ these opportunities can position you​ as​ an​ expert in​ your field while preserving your money for other uses.

The first opportunity exists with the​ local Rotary and Kiwanis Clubs. These clubs usually meet at​ lunch time once or​ twice each month and they’re always looking for people to​ come in​ and give a​ presentation. Although you’ll get a​ free lunch for it,​ you​ won’t get paid and you​ can’t blatantly sell products. But it’s still a​ great way for you​ to​ get in​ front of​ professional people and demonstrate your expertise,​ potentially getting consulting jobs or​ getting other speaking engagements.

The second approach involves the​ adult education programs that are offered by most municipalities as​ well as​ a​ host of​ companies like the​ Learning Annex. Whether these programs are offered as​ a​ community service or​ to​ make a​ profit,​ they represent a​ spectacular opportunity for those who want to​ hold workshops and seminars. All you​ need to​ do is​ put together a​ strong workshop proposal and send it​ in. if​ they think it​ will attract an​ audience,​ they’ll put you​ on​ the​ schedule … and you​ might even make a​ few dollars along the​ way.

The third avenue you​ should consider for your workshop or​ seminar is​ that of​ tradeshows and conferences. in​ the​ case of​ tradeshows,​ they usually have an​ education day before the​ exhibits open and the​ conferences have sessions throughout their events. Once again,​ you​ can submit a​ workshop proposal to​ the​ selection committee and suggest a​ program of​ your choosing. if​ the​ topic benefits their audience and the​ proposal is​ well written,​ you​ have a​ good chance of​ being accepted.

All three of​ these strategies allows you​ to​ book speaking engagements and find an​ audience without paying a​ penny for advertising or​ marketing. Meanwhile,​ you’ll be stacking up credentials and gaining exposure for your area of​ expertise. So if​ you​ can get past the​ fear of​ public speaking,​ put a​ workshop proposal and a​ mailing list together and get send it​ out. you​ might be speaking in​ front of​ an​ audience sooner than you​ think.

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