Email Marketing To Emoticon Or Not That Is The Question

Email Marketing To Emoticon Or Not That Is The Question



An article entitled,​ “For better or​ worse,​ adults learn to​ say it​ with emoticons” by Alex Williams points out the​ juvenile nature of​ emoticons,​ yet it​ also pinpoints the​ growing acceptance of​ the​ symbols among adults.

For those unfamiliar with the​ term ‘emoticon’ you​ may recognize them by their smiley faces in​ email correspondence or​ in​ online forums,​ chat rooms or​ even instant messaging.

Emoticons are blasted by critics who contend that using emoticons makes the​ full use of​ the​ English language an​ archaic notion among many online users. Web users started out in​ the​ 90’s using simple black and white smiley faces or​ even symbols such as​  to​ demonstrate their emotion and smiley faces have refused to​ go away.

Users will indicate emoticons help them convey feelings more quickly without the​ need to​ use extra words that are typically used to​ convey the​ emotion they are experiencing as​ they write a​ particular passage. When time is​ of​ the​ essence emoticons apparently can help shave precious minutes off common electronic correspondence.

Forum users are notorious for using emoticons in​ their posts. Many have argued that the​ use of​ emoticons is​ simply helpful in​ letting other users know their intent when writing. Because our words can be misunderstood the​ argument is​ that by using emoticons readers can understand if​ the​ writer is​ being sarcastic or​ if​ they meant the​ post in​ fun. Emoticons can alert others to​ times when we are sad,​ angry,​ happy or​ just plain silly.

Emoticons have even gone hi-tech in​ that some have moved to​ animated status with emoticons that demonstrate laughter,​ fear or​ surprise.

Some business owners are not happy with the​ use of​ emoticons. in​ a​ traditional sense they consider such use to​ be infantile and does not exude a​ professional approach to​ correspondence in​ a​ business-to-business or​ even business to​ customer environment.

While some would agree,​ others side heavily with the​ use of​ emoticons in​ everyday correspondence – even business correspondence.

When it​ comes to​ email marketing you​ will probably have greater success if​ you​ do not use emoticons.

Now,​ why would I say that when I just showed how many individuals are using emoticons and love to​ use them on​ a​ personal level?

The primary reason I would not use emoticons in​ email marketing has to​ do with reaching the​ greatest number of​ potential customers.

I firmly believe that emoticon users will be forgiving if​ you​ do not use emoticons,​ but those who despise the​ use of​ emoticons may not give your presentation a​ fair hearing if​ you​ decide to​ use emoticons.

As a​ business owner you​ want as​ much opportunity for business success as​ possible and if​ it​ means you​ must be more creative in​ using actual words to​ express yourself it​ may be a​ small price to​ pay to​ gain the​ largest potential for positive response.

When it​ comes to​ emoticons you​ can love them or​ leave them,​ but in​ email marketing it​ may be best to​ leave them for use in​ more informal email correspondence.




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