Email Marketing Organic Is Better

Email Marketing Organic Is Better

Many online businesses look at​ email marketing as​ a​ viable means of​ directing traffic to​ their website. Buying lists from a​ third party can be expensive. This type of​ email marketing is​ often viewed as​ spam because the​ recipient did not ask to​ receive the​ material you​ sent. Most businesses that use this type of​ list will work to​ invite recipients to​ opt in​ to​ future listings with a​ promise to​ make this a​ one-time email unless they actually sign up.

Some ecommerce merchants also use rented lists. This can also be expensive and the​ list can only be used once. Recipients often have the​ same feeling about this type of​ email marketing campaign,​ which is​ often viewed as​ spam.

Organic Email Marketing

This takes longer and is​ built on​ a​ more ‘grass roots’ concept. This type of​ campaign only relies on​ those that have already made contact with your business and have willingly provided their email address for future emailings.

This type of​ ‘opt in’ relies on​ free membership offers. the​ visitor willingly provides their contact information in​ exchange for free membership benefits. This scenario provides a​ positive means of​ connection with a​ more receptive audience.

The good news is​ the​ collection of​ email addresses can be derived from a​ multitude of​ sources. if​ your business receives customer calls you​ can collect emails by phone. Other possibilities include online web forms as​ well as​ tradeshows and other personal contacts.

If you​ can make it​ easy to​ opt in​ and then provide details in​ each mailing on​ how to​ opt out you​ will minimize the​ number of​ spam complaints your business may receive.

A more organic approach is​ helpful to​ the​ long-term success of​ your business because it​ allows you​ to​ begin with a​ smaller group of​ very interested customers and then continue adding to​ a​ list of​ individuals that places value in​ what you​ are sending them.

When you​ start with a​ bought or​ rented list you​ ultimately wind up in​ a​ pronounced adversarial relationship with those who are more interested in​ keeping spam out of​ their mailbox than whatever ‘good’ information you​ might be sending.

It is​ also a​ great idea to​ make sure your valued customers are assured that your email list is​ not for sale. Provide your recipients with the​ assurance that no third party will receive their information and that you​ are concerned about their privacy.

An organic list may be harder to​ establish,​ but it​ is​ targeting a​ more relevant group of​ potential customers who want a​ reason to​ trust you. Make sure they find that reason.

Email Marketing Organic Is Better

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