Email Marketing The Motivation Concentration

Email Marketing The Motivation Concentration

The best email marketing idea may be summed up in​ three words – Give to​ get.

Think about this concept from the​ customer’s point of​ view. They are already barraged with marketing from a​ variety of​ sources and they get tired of​ feeling as​ if​ the​ business owner is​ only interested in​ the​ money they have in​ their wallet or​ the​ credit their willing to​ accept to​ purchase your products or​ services.

How strange must it​ seem to​ the​ consumer to​ have a​ business owner who openly expresses an​ interest in​ finding ways to​ freely extend a​ benefit? This concept reminds me a​ bit of​ the​ movie Miracle on​ 34th Street. Remember when Santa sent customers to​ other stores if​ Cole’s was too expensive. the​ result was that many consumers discovered a​ heightened devotion to​ the​ fictional department store.

When you​ use email marketing to​ educate and inform customers about your product or​ service you​ make significant strides toward the​ ideal goal of​ giving to​ get.

Every business owner understands that you​ need to​ spend money to​ make money. in​ a​ parallel way you​ need to​ expend yourself on​ behalf of​ your potential customers in​ order to​ earn their trust and potential loyalty – both are highly valued and carefully given.

Many businesses are finding that their email marketing efforts yield less than modest results when they buy or​ rent a​ list. There’s a​ reason why this approach doesn’t work well if​ your approach is​ intended to​ be ‘give to​ get’.

In a​ give to​ get mentality you​ are concerned about the​ individual and in​ forging connections between your business and the​ consumer’s interest in​ your products or​ services. When you​ deliver an​ email marketing campaign to​ someone not acquainted with your site there is​ very little opportunity for them to​ consider your email as​ personal interest,​ it​ can only be viewed as​ either a​ mild intrusion or​ potential spam. It’s an​ easy decision to​ redirect this type of​ email to​ the​ delete folder.

A health food company developed a​ program that encourages people to​ give up unhealthy snacks for one of​ their healthy snacks. Television advertisements show this business in​ a​ booth that is​ reminiscent of​ a​ lemonade stand. Individuals bring snacks to​ trade. the​ end pitch allows anyone to​ go to​ their website for a​ free snack. the​ emotional connection between a​ common roadside stand and genuine people make the​ advertisement appealing and memorable.

The website extension of​ the​ offer features health information and articles on​ moving toward a​ healthy lifestyle. Visitors can make the​ choice to​ receive heath bulletins (email marketing) to​ continue to​ foster better health.

What was end result of​ this highly successful campaign? Giving to​ get meant a​ lot of​ free snacks in​ a​ bold attempt at​ boost traffic building and list building with an​ email marketing follow-up that capitalizes on​ this companies concern for the​ health of​ their customers.

This is​ just one example of​ what ‘give to​ get’ email marketing looks like. How could this type of​ email marketing improve the​ potential trust your site visitors have in​ your business?

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