Email Marketing Is Impression Marketing

Email Marketing Is Impression Marketing



Summary: Impression Marketing is​ a​ bit like Search Engine Optimization (SEO). in​ both cases you​ do a​ lot of​ hard work with very little in​ the​ way of​ results. in​ both cases these two marketing functions take a​ long-range view knowing there will come a​ time when the​ hard work will pay off.

There is​ no such thing as​ 100% response to​ email marketing – even if​ you​ were giving your merchandise away (with free shipping).

You have to​ understand that not even your most loyal customers are going to​ fully review every email-marketing item you​ send.

Those that do read the​ email from your business may not be at​ a​ place where they need your product or​ service at​ the​ tie you​ send it.

So what is​ the​ point in​ continuing to​ send email marketing items if​ there is​ only a​ relatively small chance of​ response?

The primary reason for email marketing is​ what I like to​ call ‘Impression Marketing’. the​ email you​ send may hit a​ few people at​ the​ right time and a​ purchase is​ taken care of. However,​ in​ most cases the​ end user is​ left with another impression of​ your business (even if​ they don’t actually open the​ email). Since this is​ true you​ should always make sure the​ subject line includes the​ name of​ your business first followed by a​ compelling title for the​ email message.

Because we all receive a​ variety of​ spam messages the​ use of​ your business name gives the​ email added weight in​ the​ eyes of​ the​ recipient. They may not read it,​ but they are likely to​ be less hostile to​ email from someone they have done business with before. Besides it​ gets your name before the​ customers again.

Impression Marketing is​ a​ bit like Search Engine Optimization (SEO). in​ both cases you​ do a​ lot of​ hard work with very little in​ the​ way of​ immediate results. in​ both cases these two marketing functions take a​ long-range view knowing there will come a​ time when the​ hard work will pay off.

Impression Marketing takes your efforts and brings results much later than you​ expect. While that may sound bad,​ it​ also brings results that are often far greater than your effort.

This can be seen in​ the​ planting of​ a​ corn seed. the​ single seed grows into a​ stalk that can produce more than one ear of​ corn. the​ net result is​ a​ yield of​ hundreds of​ kernels of​ corn in​ exchange for the​ one kernel planted. Again,​ the​ corn doesn’t produce a​ stock and fully developed ears overnight,​ but it​ does provide a​ great return – given time.

The same is​ true for Impression Marketing. When you​ give it​ time and consistently maintain that long-range view the​ use of​ SEO and email marketing begin to​ make sense. you​ may not see the​ traffic you​ hope for immediately,​ but you​ may be able to​ view your stats in​ the​ future and see that looking long range is​ a​ great way to​ prepare for your future.




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