Email Marketing For Your Viewing Pleasure

Email marketing comes in​ a​ variety of​ flavors. Some are sent in​ plain text,​ others are html enriched that allow text,​ graphics and background. There are even some email marketing campaigns that provide an​ abbreviated email edition with a​ full version on​ their business website. of​ course business owners provide ample links throughout their email to​ give the​ recipient as​ many opportunities as​ possible to​ drop by.

One of​ the​ more recent innovations in​ email marketing is​ video email. When I reviewed several video email sites I was impressed with a​ company called Talk Fusion. the​ video emails sent through the​ system do not require buffering and the​ voice and video match. in​ many ways it​ was just like watching TV.

The instant startup of​ the​ video message was impressive. My mind kept conjuring up a​ variety of​ marketing uses for video email.

For instance,​ if​ you​ have a​ brick and mortar store with an​ online presence you​ may use a​ video email message to​ congratulate a​ customer on​ a​ promotion,​ anniversary or​ birthday. of​ course they get to​ see you​ personally deliver the​ video message,​ but your contact information is​ placed in​ the​ video email as​ well. For a​ one on​ one connection this type of​ email seems a​ better solution than more common ecards.

If your product is​ exclusive to​ an​ online community you​ can use video to​ demonstrate your product or​ provide a​ very personal touch in​ presenting the​ finer points of​ your product line.

The use of​ video email is​ likely to​ draw attention. One of​ the​ reasons I believe this to​ be true is​ that many email marketing campaigns are subject to​ intense skimming. the​ email recipient is​ perusing your email in​ an​ effort to​ see if​ it​ is​ worthwhile. With a​ video they may be more willing to​ simply view what you​ have to​ say without interruption. That would certainly hold the​ potential for a​ greater conversion rate.

In most cases it​ would be advisable to​ script your video email ahead of​ time and make sure it​ is​ clear and compact in​ presentation. Your customers value their time and if​ you​ ramble they are more likely to​ cut the​ viewing short.

It would even be possible with video email to​ take a​ short video streaming idea that may be new to​ your site and send a​ portion of​ it​ as​ a​ video email encouraging recipients to​ visit your website to​ view the​ entire stream.

If you​ are looking for a​ fresh idea for your email marketing campaign the​ potential for video email might just be enough to​ encourage you​ to​ give it​ a​ good look.

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