Email Marketing Detractors

Have you​ ever received one of​ those forwarded emails that relates a​ nice story or​ some inspiring pictures and then lays on​ a​ guilt trip if​ you​ don’t immediately send that email to​ a​ million other people in​ your sphere of​ influence,​ complete with the​ same guilt ridden message? Some of​ these messages even indicate dire consequences or​ simple bad luck of​ the​ recipient somehow breaks the​ chain in​ this email link. I’m never certain who exactly monitors this situation and how they know to​ exact consequences dire or​ otherwise.

If you’re like most computer users you​ have developed a​ low tolerance level for this type of​ email. in​ fact,​ if​ observation is​ true many of​ these emails are immediately deleted without even looking at​ the​ ‘inspiring’ material within. Alas the​ chain is​ broken and beyond the​ scope of​ repair.

For some web users there is​ a​ heightened sense of​ frustration because the​ sender of​ this material simply uses these methods to​ attempt to​ communicate with the​ recipient. There are no original words and no questions about the​ family or​ job. All the​ recipient sees is​ an​ email that indicates the​ sender only cared enough to​ send junk mail.

This mentality contributes to​ making email marketing so hard for online businesses. if​ it​ weren’t bad enough that spammers already abuse the​ system enough now the​ average email user is​ sending junk mail to​ family and friends and honestly believe they are positively connecting with the​ recipient.

Is it​ any wonder that those receiving email would almost rather click the​ delete button on​ an​ email they don’t recognize than to​ open spam?

Some web users have gotten to​ the​ point where they will only review emails that are not forwards and from individuals they already know. Junk mail and the​ potential for viruses make delete our favorite key.

If I might offer a​ suggestion for those who participate in​ email marketing,​ make sure you​ name your business and the​ primary purpose of​ the​ email in​ the​ subject line. you​ may think that you​ need to​ make your email subject line extremely creative,​ but the​ more straightforward the​ subject the​ greater the​ possibility the​ email will be reviewed. you​ don’t want your recipients to​ have doubts about what is​ in​ the​ email.

I would also suggest that you​ remain completely focused on​ the​ primary purpose of​ the​ email and offer as​ many quality reasons as​ possible for your recipient to​ not only review the​ email,​ but also drop by the​ site and take a​ look around.

Email marketing can be a​ daunting task because there are so many variables that make this type of​ marketing harder than it​ really should be. Spammers created some of​ these problems and others were created by well meaning individuals who substituted junk mail for meaningful and personal emails.

Try to​ make each email marketing attempt just another attempt at​ redeeming email marketing as​ an​ honest way to​ reach out to​ customers and prospects in​ a​ cost effective and personally directed way.

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