Email Marketing And Clean Windows

Terri exits her vehicle and makes her way to​ her favorite shopping mall. Once inside she meets her best friend Carley and they stopped for one of​ those hot pretzels with dipping sauce while they catch up on​ their week. it​ starts to​ rain so the​ two spent more time in​ the​ mall while they waited for the​ storm to​ pass. in​ that moment both were glad it​ had rained because it​ gave them time to​ visit while shopping,​ but as​ is​ typical sunshine often follows rain.

Terri draped her bags over her arms and ventured back to​ her SUV. She used her keyless remote to​ open the​ door and entered the​ driver’s side and buckled up. That’s when she noticed it.

The front window was multi-colored as​ sales flyer and handbills oozed color onto her windshield. She tried using her windshield wipers to​ clear off the​ debris,​ but it​ simply smeared the​ mess over the​ entire surface of​ the​ window making the​ mess more pronounced than when she started.

“Why would someone do this to​ me?” she said as​ she slapped her fist against the​ steering wheel.

To be fair,​ the​ individuals placing the​ flyers on​ the​ windshield probably didn’t know rain was coming and there certainly were more flyers than Terri was used to​ seeing,​ but the​ end result was a​ potential consumer who would never think of​ purchasing a​ product from whoever made a​ mess of​ her SUV.

This story is​ a​ bit like unwanted email marketing. People who are new to​ the​ Internet typically think of​ their email box as​ an​ extension of​ their mailbox. the​ hope is​ that the​ mail received would be beneficial and personal. the​ belief is​ that email is​ reserved for people you​ actually know who will send you​ electronic mail that you​ are thrilled to​ receive,​ yet time after time emails come from people and businesses they don’t know selling products they either don’t want or​ would never use and the​ email recipient becomes a​ very unhappy camper and are often disillusioned about the​ personal nature they thought was associated with email.

It’s as​ if​ the​ colorful email marketing is​ smeared across their computer screen and they wonder,​ “Why would someone do this to​ me?” in​ this type of​ case there is​ the​ underlying feeling that their privacy has been compromised. Some may even shake their heads wondering how anyone even found their email address.

This scenario emphasizes the​ need to​ provide an​ opt out methods for email marketing,​ but it​ still has the​ feel of​ junk mail,​ telemarketers or​ colorful flyers stuck on​ the​ windshield after a​ rainstorm – an​ undesirable nuisance.

Many businesses are using site registration as​ the​ means of​ capturing email addresses. When a​ customer receives email marketing from these businesses they should already know about the​ business and their products or​ services.

This type of​ email marketing is​ much better received and carries with it​ both goodwill and a​ measure of​ trust. you​ may start with a​ smaller list,​ but the​ recipients tend to​ like you​ better.

Related Posts:

Powered by Blogger.