Driving Memberships To Make You Money

Driving Memberships To Make You Money

Membership web sites are great ways to​ make residual income. Selling information via password protected web sites is​ a​ big business,​ and it​ has a​ low barrier to​ entry,​ and minimal operating costs. Unfortunately,​ you​ aren't the​ first,​ or​ even the​ thousandth person to​ realize this. What do you​ do?

While it's a​ hot business model,​ not every membership site will pull people in,​ and even the​ ones that do,​ some don't make a​ lot of​ money. There have been far more failures than success stories with membership sites,​ though part of​ that is​ simply keeping track of​ expectations. the​ single most common site crippling and business killing factor though,​ will surprise you. It's something so elementary that you'll smack your forehead and wonder why people make this mistake,​ repeatedly.

It's failing to​ do the​ market research to​ ensure profitability.

It's not rocket science. you​ need to​ sell what people are already inclined to​ buy. Don't reinvent the​ wheel. Don't do this for art's sake – it's commerce.

Identify your target market. Sell them what they're already buying (and thus,​ already want). Listen to​ what else they want and expend your range of​ products and services to​ meet their demand.

Admittedly,​ this was an​ amazing sea change in​ product launches back in​ the​ 1970s,​ but it's going on​ 40 years since the​ concept of​ market research to​ tune a​ product launch hit big business and trickled down to​ ubiquity. And yet,​ time and time again,​ internet squeeze sites keep selling what the​ owner thinks will sell,​ not what the​ market has told him will sell.

The usual excuse is​ "Well,​ what am I offering that they can't get elsewhere,​ buying those products individually?"

Knowing what people are already buying,​ you​ have the​ MUCH easier task of​ packaging those information products and bundling them together into one location; your time spent packaging and sorting is​ worth their money. Your willingness to​ be "eyes ahead" to​ look for new products in​ that niche is​ time they don't have to​ spend,​ and in​ this day and age,​ time is​ more precious than money. This applies if​ you're selling informational goods,​ physical goods,​ subscriptions to​ newsletters,​ or​ services. you​ have to​ package what people want so they'll buy them from you,​ not your competitors,​ and all you​ have to​ do is​ convince them that you​ add enough value by saving their time to​ be worth your monthly membership fee.

Now,​ differentiation from the​ competition does take work; look into alternate formats like audio,​ video and ebooks. Give your consumers choices about how they get their information and how they use it. Offering audio and video formats pays for itself rapidly in​ increased memberships.

Next,​ keep it​ fresh. Always be on​ the​ lookout for something new,​ something fresh. Focus on​ giving new,​ enticing offers to​ keep those membership fees coming in. And don't get complacent. We've seen well done membership sites; ones with good site design,​ great keyword placements,​ loaded with products people wanted to​ buy,​ easy to​ use,​ and customers signing up in​ droves…and all worthless three months later,​ because the​ site owner didn't capitalize on​ the​ momentum,​ and run to​ keep ahead of​ his customers.

Your typical customer will buy things every four to​ six weeks; make sure you​ have something new for them to​ buy every two weeks or​ so. Basic rule of​ shopkeeping; always turn the​ products on​ the​ shelves,​ or​ in​ your case,​ the​ product on​ the​ web site.

Lastly,​ solicit feedback from your customers. Work with them. Listen to​ what they have to​ say,​ and adjust course based on​ it. It's their money,​ they're just telling you​ why they want to​ give it​ to​ you. Do this every week or​ every month,​ and your paychecks will grow nicely.

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