Direct Marketing Support Services And Lettershop Services A Key Role In
Your Marketing Campaign

Direct Marketing Support Services And Lettershop Services A Key Role In Your Marketing Campaign



Direct Marketing Support Services and Lettershop Services: a​ Key Role in​ Your Marketing Campaign
Most marketing firms do a​ lot of​ direct marketing .​
One might even suggest it's traditionally the​ bread and butter of​ a​ marketing firm's income .​
However,​ in​ order to​ properly manage a​ direct marketing campaign your firm will need to​ have adequate direct marketing support services,​ including lettershop services .​
These support elements will do the​ grunt work in​ your direct marketing campaign.
Direct marketing support services many involve such things as​ printing,​ mailings database management,​ and campaign management .​
While lettershop services handle issues tied to​ the​ distribution of​ your direct marketing campaign .​
This includes many mundane tasks such as​ labeling,​ presorting,​ folding,​ tracking and so on​ .​
However,​ as​ mundane as​ these tasks may be they are critical to​ the​ completion of​ a​ successful direct marketing campaign.
In most direct marketing campaigns,​ direct marketing support services,​ and lettershop services are handled by an​ outside vendor .​
As with the​ selection of​ any outside vendor,​ we suggest you​ do your research .​
But there's a​ problem with this .​
Obviously,​ competitive marketing firms may be loathing giving you​ any information about the​ companies they use for direct marketing support services,​ and lettershop services .​
But we have found a​ way around that one,​ and it​ may sound silly but it​ actually works.
Call your congressman.
Stop laughing .​
We are serious.
Why,​ you​ may ask,​ we are not trying to​ get a​ bill passed? We are just looking for some good vendors for direct marketing support services and lettershop services,​ how could our congressmen help with that? Well,​ it​ is​ quite simple,​ political candidate do a​ lot of​ direct mailings,​ and they usually use local companies .​
Also,​ you​ are a​ small business in​ your congressman's district; he will have a​ reason to​ help you.
Okay,​ so now you​ have found a​ good company to​ handing your direct marketing support services and lettershop services .​
Are there any other pitfalls? Of course there are .​
As with many other outside vendors,​ those dealing with direct marketing support services and lettershop services make money on​ volume .​
Meaning that quality control,​ though a​ priority,​ may not be their top priority .​
So you​ need to​ be especially carefully that all printed material,​ databases and instructions are given both verbally and in​ writing.
In our experience,​ if​ you​ have never worked with the​ vendor,​ we suggest you​ do this in​ person .​
Although thanks to​ digital printing a​ lot may be done via phone,​ FTP and email,​ we still feel that these initial contacts should be done in​ person .​
And do not give this job to​ a​ new hire or​ an​ intern .​
That is​ just asking for trouble .​
This needs to​ be done by someone who has been at​ your firm for at​ least a​ year .​
Someone who can think on​ his or​ her feet.
Another important thing about vendors who offer direct marketing supports services and lettershop services is​ that they see direct marketing campaigns every day .​
They have a​ sense of​ what works and what does not .​
If they question some aspect of​ your campaign,​ listen to​ them .​
They probably know what they are talking about .​
And,​ as​ you​ and vendor build trust; you​ may find them giving you​ pointers that they only share with valued customers .​
We might add that the​ referral from you​ congressman,​ might also help grease the​ early client vendor relations .​
And you​ thought that was a​ crazy suggestion,​ right?




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