Direct Mail Marketing Done Correctly Cannot Fail

Direct Mail Marketing Done Correctly Cannot Fail

Direct Mail Marketing Done Correctly,​ Cannot Fail
So how do you​ do it?
Direct mail marketing .​
When it​ comes to​ marketing your product or​ services there are two basic challenges:
1 .​
How do you​ obtain new customers or​ clients?
2 .​
How do you​ get your existing customers to​ come back for more?
Direct mail/direct response marketing answers both these challenges admirably (it’s not the​ only way to​ do it​ but it​ is​ a​ proven method that always works) .​
the​ postcard—direct marketing’s secret weapon…
One of​ the​ simplest and most cost-effective forms of​ direct mail marketing is​ the​ POSTCARD .​
Because postcards work so well they can be considered one of​ the​ key small business marketing strategies .​
I switched from sending out a​ monthly newsletter to​ my mailing list,​ to​ sending out full color post cards.
Not only did it​ save me money on​ the​ cost of​ printing,​ but it​ saved me the​ hassle of​ having to​ prepare the​ mailings .​

Feedback has been very positive from our clients and the​ leads have been pouring in​ .​
Plus my website hits have increased due to​ promotion or​ it​ on​ our post cards! Kerry Fuller,​ Realty Executives
Direct mail marketing strategies…
To get new customers all you​ need to​ do is:
1 .​
Get their identities (mailing lists do this) .​
2 .​
Reach them (direct mail does this) .​
3 .​
Attract their attention and get your message across (post cards do this perfectly—you don’t have to​ open them!) .​
4 .​
Get them to​ contact you​ .​
(Your mailing piece,​ letter or,​ preferably,​ post card,​ will do that if​ it’s well designed and written.)
5 .​
the​ rest is​ up to​ your ability to​ sell .​
To get your existing customers to​ come back for more all you​ need to​ do is:
1 .​
Keep accurate records of​ your customers (anyone who has ever bought anything from you) in​ a​ database and keep it​ current .​
2 .​
Send them frequent mailings .​
Postcards are excellent .​
You can send out a​ newsletter .​
You can send out personalized letters .​
But keep contacting them .​
Tell them about new products or​ services .​
Get them to​ respond .​
3 .​
Obviously you​ have to​ deliver excellent service or​ a​ great product .​
You will get results with these marketing techniques even if​ you​ don’t deliver good service or​ a​ great product,​ but it​ won’t last long and you​ won’t be able to​ maintain it.

4 .​
Remember,​ the​ size of​ your customer base and the​ number of​ mailings to​ it​ determines how much income you​ make .​
Fact .​
So,​ do it​ correctly and you​ cannot fail.

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