Differences Between Marketing And Advertising

Differences Between Marketing And Advertising



Differences between Marketing and Advertising
Marketing and Advertising,​ although they sound similar but in​ reality they are not .​
Advertising is​ only a​ part of​ the​ bigger game called Marketing .​
Marketing encompasses complete conceptualization of​ a​ brand right from research to​ designing to​ advertising to​ sale .​
Advertising,​ on​ the​ other hand is​ a​ component of​ the​ marketing process which is​ nothing but conveying the​ message through variety of​ mediums to​ promote the​ product.
Advertising is​ one of​ the​ most important component of​ a​ marketing strategy and also the​ most expensive .​
Advertising constitutes sending the​ message across the​ public about your company,​ product or​ services .​
It also constitutes behind the​ scenes work like the​ process involving formation of​ various strategies and coming up with a​ right one to​ target the​ viewers .​
The strategy consists of​ planning things like placing ads,​ deciding what media to​ use,​ what time,​ frequency etc .​
The advertisements are generally placed via mediums like television,​ snail mail,​ newspapers,​ internet,​ emails,​ radio,​ magazines,​ mobile messaging,​ flyers,​ billboards etc .​
The most popular one is​ of​ course television although advertising on​ internet is​ becoming increasingly popular too .​
Easiest way to​ differentiate advertising from marketing is​ to​ consider marketing as​ a​ cake and if​ you​ cut the​ cake,​ advertising as​ one of​ the​ pieces of​ that cake .​
The other pieces of​ cake are market research of​ the​ product,​ product designing,​ media planning,​ PR,​ product pricing,​ customer satisfaction,​ customer support,​ sales and many more .​
All these components or​ pieces of​ cake should work independently but collectively in​ achieving the​ bigger goal i.e .​
sell product and build company’s reputation in​ the​ market .​
Marketing is​ a​ marathon process involving many tasks that involve hours sometimes days of​ research .​
The research part of​ marketing takes the​ longest duration as​ it​ involves thoroughly understanding the​ behavior of​ people towards a​ product .​
Designing the​ product and developing advertising strategy is​ also a​ time consuming process .​
Only components that take less time are executing advertisements and sales .​
Marketing can also be perceived as​ a​ medium between consumers and the​ company.
But many companies often make mistake of​ confusing advertising with marketing .​
They try to​ ape big companies like Coke and Pepsi in​ advertising but they simply ignore the​ work that goes behind that .​
The classical example of​ this is,​ take the​ case of​ logo for instance .​
Many business owners are so hysterical about the​ logo of​ their company in​ their advertisements that they think that it​ will simply bring in​ the​ sales .​
But what makes a​ logo works is​ none other than the​ reputation of​ the​ company and the​ logo must have a​ feeling to​ it​ and should truly reflect company’s values .​
One should also remember that these companies spend fortunes on​ advertising which a​ new start up business can’t .​
Rather than spending unnecessary money on​ branding your product one should invest money and time in​ communicating to​ the​ consumers that they can address their expectations .​
After building reputation and growing to​ a​ big size company one can think of​ these lavish ideas .​
Educating the​ consumers also helps as​ it​ will give them an​ understanding that you​ know what you​ do and are best at​ doing that .​
Smart marketers are aggressive in​ approach rather than passive .​
They provoke reader’s minds by prompting them to​ do something rather than just making them knowledgeable of​ the​ product .​
Smart marketers also bring home the​ names,​ addresses and contact numbers of​ people who are really interested in​ hiring your company by employing aggressive marketing .​
Thus having a​ good marketing campaign speaks a​ lot about the​ company and their products and advertising gives that finishing touch to​ the​ hard work done by the​ marketing people in​ selling a​ product.




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