Dieting I Cant Afford To Lose Weight

Dieting I Cant Afford To Lose Weight

We are so eager to​ lose weight that we​ swallow the​ promises of​ every diet guru on​ the​ planet and eagerly plunk down our hard earned cash,​ praying that this time it​ will work.

What are the​ costs of​ the​ popular diets? the​ initial cost is​ to​ buy the​ “Bible” for the​ diet or​ join the​ program. Those initial fees range from $20 or​ $30 for a​ book to​ several hundred dollars for a​ personal program.

Then there’s the​ food. Studies have shown that the​ average cost of​ a​ week’s food purchases,​ per individual,​ is​ slightly above $50. to​ start the​ South Beach Diet,​ tack on​ an​ additional $25 per week. For the​ Zone and Weight Watchers Diets,​ the​ additional cost is​ about $40,​ for Atkins $50,​ for NutriSystems almost $60 and for Jenny Craig about $85!

Wait a​ minute,​ you say. I’m losing weight by cutting back on​ eating. Shouldn’t that SAVE me money?

Looking at​ it​ logically,​ you would certainly think so. But we​ don’t try to​ lose weight logically,​ we​ approach the​ whole process through our emotions. it​ is​ our emotions that lead us to​ buy things on​ impulse,​ to​ sign up for programs we​ know we’ll never complete,​ and to​ join projects we’ll never actively pursue.

Our emotional thinking is​ our weakness and it​ has nothing to​ do with intelligence or​ education or​ social level. we​ all get suckered into scams at​ some point in​ our lives and we​ all occasionally suffer from buyer’s remorse – it’s a​ part of​ the​ human experience.

The marketers and ad men know it​ well and spend their days devising tricks for which we​ all too often fall. How often have you eagerly dialed an​ 800 number during one of​ those brilliant infomercials only to​ receive something that doesn’t work as​ it​ did on​ TV,​ is​ either shoddily made or​ just too complicated,​ and you stick it​ in​ the​ back of​ a​ cupboard where it​ gathers dust until you finally toss it?

When it​ comes to​ our weight,​ our emotions reign supreme. we​ so desperately want to​ be more attractive,​ more respected,​ and more desirable. we​ will even subject ourselves to​ painful and sometimes dangerous surgery to​ bring our reality closer to​ our ideal. And we​ will rob our piggy banks,​ deplete our bank accounts,​ and run up our credit cards for anything that promises us a​ slender future.

Do we​ get what we​ pay for? Sometimes. There are a​ few successful disciples in​ every program. it​ is​ their pictures and stories that are prominently displayed in​ promotional literature. it​ is​ the​ old “before” and “after” trick that sucks us in. Our logic (and a​ tiny footnote) tells us that the​ featured results are not typical.

The wary left side of​ our brain wonders if​ a​ little airbrushing might have been employed. Then the​ right side explodes,​ filled with desire,​ well-meaning intentions,​ and an​ overwhelming urge to​ believe. And we​ fall for it​ again.

Notice that we​ never hear or​ see about the​ failures,​ the​ hundreds of​ thousands who start a​ diet with such high hopes yet live the​ rest of​ their lives overweight. All the​ diets have their failures but never bother to​ mention exactly what their percentages are. They may caution that their program must be followed exactly if​ it​ is​ to​ work,​ but let’s be realistic. How many of​ us can follow an​ unswerving routine for the​ weeks,​ months,​ or​ years it​ is​ going to​ take to​ reach our ideal weight? we​ may be creatures of​ habit but life seldom fits into one unsquishable box for very long. we​ adapt the​ routine to​ meet our immediate needs and everything falls apart.

Sadder,​ wiser,​ guilt-ridden and self-critical,​ we​ vow to​ start again until,​ eventually,​ we​ give up. is​ there a​ better way?

We can start by realizing that it​ really doesn’t matter what diet we​ choose. the​ secret is​ to​ address our emotions,​ that infatuation with food that has,​ nationally,​ reached crisis proportions. we​ have to​ break off our affair with what we​ eat and restore food to​ its rightful place – something that keeps us alive and healthy,​ not our primary source of​ excitement and self-satisfaction.

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