Create Marketing Magic

Create Marketing Magic



Create Marketing Magic
When you​ think about marketing,​ chances are pretty good that cartoons and talking animals aren’t the​ first thing to​ pop into your mind .​
You’re probably processing numbers,​ identifying markets,​ and looking for ways to​ cut costs.
Maybe it’s time to​ get your nose off the​ grindstone and have a​ little fun .​
Why? Creativity plays an​ important role in​ marketing,​ and sometimes we need to​ take the​ time to​ get our creative juices flowing.
Don’t believe it? Take a​ close look at​ Disney .​
Now that’s a​ perfect sample of​ creativity and marketing going hand-in-hand! Walt Disney… a​ dreamer who put magic into his marketing .​

Creativity can take on​ several different personas…
1 .​
The Explorer
The explorer seeks out bits of​ interesting and new information like a​ sponge .​
Curiosity keeps him hunting for the​ unknown and ready to​ plunge into brand new experiences.
2 .​
The Dreamer
A wild imagination is​ the​ best friend of​ a​ true dreamer .​
Nothing is​ impossible in​ the​ world of​ imagination .​

3 .​
The Artist
An artist is​ able to​ take a​ variety of​ bits and pieces,​ mix them all together and come up with a​ collage that entrances the​ mind.
Before you​ set this article aside and get back into the​ daily grind,​ let’s think of​ what all of​ this could mean to​ your marketing campaign.
Creativity may…

1 .​
Add pizzas to​ your flyers
2 .​
Spark a​ brand new idea for a​ product/service to​ market
3 .​
Bring to​ light a​ brand new way to​ market your current product/service
4 .​
Give color to​ your ads
5 .​
Expose a​ new way to​ beat out the​ competition
Hey,​ any one of​ those are great boosters for a​ marketing campaign .​
the​ trouble is​ that sometimes we feel that everyone is​ creative,​ but we’re just an​ unimaginative lump of​ clay destined to​ plod through life.
Not so! Everyone has an​ imagination .​
Sometimes it​ just needs to​ be oiled up a​ little bit to​ get it​ loosened up .​
How long has it​ been since you​ put your imagination to​ work?
You can give your creativity a​ leg up by…

1 .​
Watching a​ sunrise or​ sunset
2 .​
Organizing a​ party
3 .​
Smelling a​ flower
Hah! you​ thought I’d have some extravagant exercises all laid out for you,​ didn’t you? Relax,​ there’s no secret key to​ being successfully creative .​
Creativity comes in​ all sizes,​ shapes and colors .​
There’s no right or​ wrong way to​ be creative.
The biggest hurdle most people face is​ the​ I’m just not creative cop out .​
Sure they’re creative .​
in​ fact,​ if​ I​ asked,​ they could create quite a​ long list of​ the​ reasons they aren’t creative.
Research has shown that this biggest difference between creative and non-creative people is​ that creative people believe they are creative and noncreative people don’t believe they are creative .​
It’s as​ simple as​ that.
Every marketer gets stale after a​ while,​ if​ they don’t find refreshing and new ideas to​ incorporate into their work .​
If your marketing has lost its pizzazz or​ seem to​ be in​ the​ dumps,​ simply take a​ little time to​ stimulate your creativity and just see what happens.




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