Contest Management And Mailings Database Management A Marketing Plan For Winners

Contest Management And Mailings Database Management A Marketing Plan
For Winners

Contest Management and Mailings Database Management: a​ Marketing Plan For Winners
Contests can be an​ exciting part of​ a​ marketing campaign .​
But contest management and the​ attendant need for mailings database management must be considered before selecting a​ contest as​ part of​ any marketing campaign .​
If your marketing firm has engaged in​ contests before you​ already know this,​ but for those new to​ the​ process it​ seems important to​ at​ least go through some of​ the​ pitfalls,​ so you​ approach your contest fully informed.
What,​ you​ may ask,​ is​ contest management? Contests basically take care of​ themselves,​ right? No .​
And anyone who believes that is​ not only in​ for a​ world of​ trouble,​ but potential legal problems .​
For this reason,​ when creating a​ contest it​ is​ essential to​ create a​ project team which a​ specific project leader.
This project team will design the​ contest,​ operate the​ contest,​ and offer all the​ contest management support required during the​ contest period .​
Among the​ most important of​ contest management tools is​ a​ mailings database and its management .​
Almost all contests require the​ contest applicant to​ send you​ something .​
a​ form,​ a​ box top,​ the​ answer to​ a​ question,​ something .​
And the​ receipt of​ all this material must be tracked,​ so that it​ can be shown that the​ contest function according to​ its rules -- if​ questions are ever raised.
The project manager of​ you​ contest management team should appoint a​ single person to​ oversee the​ mailings database management .​
Like all records management activities this is​ uniquely important to​ ensure quality control .​
You may have the​ best data entry clerks on​ planet earth,​ but even they cannot do their job without a​ system .​
You mailings database management team and its leader will create this system,​ and ensure that it​ is​ efficiently and accurately administered.
It is​ probably best if​ you​ offer the​ mailings database management position to​ someone in​ your firm who is​ an​ expert in​ records management .​
This,​ for instance,​ might be a​ great chance to​ allow someone in​ research or​ even accounting to​ get a​ taste of​ the​ creative side of​ your business .​
Although running a​ contest is​ hard work,​ there is​ something inherently exciting about it .​
The promise of​ prizes .​
The randomness .​
The novelty .​
And because of​ these factors will believe you​ will have no problem attracting highly qualified people to​ the​ project in-house.
However,​ if​ you​ have no one in-house,​ we recommend selecting a​ contest specialist .​
Although there may be many people outside your firm who could handle contest management or​ mailings database management,​ it​ is​ always unwise to​ bring someone new into the​ equation who is​ not an​ expert in​ the​ task at​ hand .​
a​ new or​ temporary employee already has the​ problems of​ acclimating to​ your practices and procedures .​
In most firms,​ that can take days,​ even weeks .​
There is​ not need to​ complicate this process by forcing them to​ do on​ the​ job training.
Running a​ contest can be an​ exciting prospect .​
We highly recommend it .​
However,​ as​ we have laid out in​ this brief article,​ one needs to​ understand the​ importance of​ contest management and mailings database management .​
But,​ if​ you​ get this right,​ and we know you​ will,​ your client will be very happy .​
And so will those contest winners! And,​ by the​ way,​ make sure to​ send us an​ entry form!

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