Clean Bathrooms As A Marketing Tool

Clean Bathrooms As A Marketing Tool



Clean Bathrooms as​ a​ Marketing Tool
My wife and I​ travel to​ Maine often to​ visit friends and family .​
There is​ a​ chain of​ gas stations called Blue Canoe (how cute) that are run by the​ Irving company up there .​
We almost always (99% of​ the​ time) stop at​ a​ Blue canoe in​ Falmouth to​ gas up,​ get soft-drinks,​ and do our business .​
Why? Immaculate rest-rooms.
How many public restrooms have you​ been in​ that were a​ disaster? And don't they give you​ a​ horrible impression of​ the​ establishment?
I can tell you​ that one of​ the​ swankiest malls in​ Boston has filthy,​ foul-smelling bathrooms .​
It's one of​ those places that you​ need a​ second mortgage to​ buy a​ pair of​ shoes .​
You can't tell me that the​ can't afford an​ extra few hundred dollars a​ week to​ keep their bathrooms spotless .​
It's simply laziness and a​ lack of​ appreciation for the​ fact that every shopper - even the​ wealthy ones - have to​ pee.
As a​ marketing tool,​ a​ gas station with an​ sparkling rest-room is​ a​ huge differentiator .​
I​ can tell you​ that there are frequently lines to​ use the​ rest room at​ this gas station,​ and everybody is​ getting gas and snacks while they are there anyway .​
I​ have never seen anything like it​ at​ any other gas station.
The Blue Canoe stations boast that they check their bathrooms every half an​ hour (and I​ bet they do) .​
They have a​ suggestion box inside the​ bathroom .​
The bathroom is​ incredibly clean,​ comfortable,​ and tastefully decorated .​
At Christmas,​ there were even decorations in​ there.
Does it​ make a​ difference to​ me? Absolutely .​
I​ can get gas almost anywhere,​ but why not stop in​ where my wife and I​ can use the​ bathroom and not have to​ hold our breath or​ feel like we've contracted the​ creeping crud?
On top of​ this,​ the​ Blue Canoe employees are extremely courteous and go out of​ there way to​ give extra service .​
One of​ the​ cashiers got me liter of​ diet Pepsi from the​ back because they were on​ special and were out in​ the​ front cooler .​
Here's a​ company that understands that,​ in​ a​ commoditized industry,​ customer experience counts.
In Boston,​ Hess gas stations get the​ big thumbs up from me for excellent customer service .​
Given the​ 6-7 vendors I​ can choose to​ get gas from around my home - I​ nearly always choose to​ go to​ Hess.
Customer experience marketing translates to​ dollars on​ your bottom line .​
It isn't that expensive to​ keep a​ bathroom clean,​ or​ to​ set policies and train for customer service.
Make your customers enjoy doing business with you​ .​
It seems like common sense,​ but unfortunately almost nobody gets it .​
Customer experience is​ in​ short supply .​
The good thing is​ that you​ can easily outshine your competition with very little effort.




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