Chronicles Of A Marketing Expert Blogs Rss And Podcasting

Chronicles Of A Marketing Expert Blogs Rss And Podcasting

Chronicles of​ a​ Marketing Expert – Blogs,​ RSS,​ and Podcasting
Okay,​ so you’re a​ marketing expert but you​ haven’t yet embraced emerging technologies like blogs,​ RSS feeds,​ or​ podcasts .​
If you​ think these technologies are a​ passing fad,​ then think again .​
Today,​ major businesses and a​ significant number of​ marketing professionals are using these tools to​ influence,​ persuade,​ and encourage consumers to​ take action.
Let’s first begin by defining each technology and providing some information on​ how marketing professionals are using them.
Blogs - a​ weblog,​ which is​ usually shortened to​ blog,​ is​ a​ type of​ website where entries are made (such as​ in​ a​ journal or​ diary),​ displayed in​ a​ reverse chronological order .​
Blogs often provide commentary or​ news on​ a​ particular subject,​ such as​ food,​ politics,​ or​ local news; some function as​ more personal online diaries .​
a​ typical blog combines text,​ images,​ and links to​ other blogs,​ web pages,​ and other media related to​ its topic .​
Most blogs are primarily textual although many focus on​ photographs,​ videos or​ audio .​
The word blog can also be used as​ a​ verb,​ meaning adding an​ entry to​ a​ blog.
Many marketing experts maintain their own blogs providing commnetary on​ everything from advertising to​ online marketing .​
Additionally,​ some marketing professionals are partnering with influencial bloggers to​ support specific products or​ businesses .​
This is​ very similar to​ an​ actor’s endorsement of​ a​ product or​ product placement initiative.
RSS - is​ a​ family of​ web feed formats,​ specified in​ XML and used for Web syndication .​
RSS is​ used by (among other things) news Web sites,​ weblogs and podcasting .​
The abbreviation is​ variously used to​ refer to​ the​ following standards:
• Really Simple Syndication (RSS 2.0)
• Rich Site Summary (RSS 0.91,​ RSS 1.0)
• RDF Site Summary (RSS 0.9 and 1.0)
Web feeds provide web content or​ summaries of​ web content together with links to​ the​ full versions of​ the​ content,​ and other metadata .​
RSS,​ in​ particular,​ delivers this information as​ an​ XML file called an​ RSS feed,​ webfeed,​ RSS stream,​ or​ RSS channel .​
In addition to​ facilitating syndication,​ web feeds allow a​ website's frequent readers to​ track updates on​ the​ site using an​ aggregator.
With the​ power of​ RSS,​ those interested in​ your content can receive updates regularly .​
in​ fact,​ RSS allows for updates in​ real time .​
With the​ advent of​ aggregators,​ individuals can collect relevant information from various sources .​
When used to​ inform your prospects,​ customers,​ or​ stakeholders of​ valuable information,​ RSS feeds combine convenience with quality .​
Best of​ all,​ it​ lets the​ user be proactive and select the​ specific content he/she is​ looking for.
Podcasting is​ the​ method of​ distributing multimedia files,​ such as​ audio programs or​ music videos,​ over the​ Internet using either the​ RSS or​ Atom syndication formats,​ for playback on​ mobile devices and personal computers .​
The term podcast,​ like 'radio',​ can mean both the​ content and the​ method of​ delivery .​
The host or​ author of​ a​ podcast is​ often called a​ podcaster .​
Podcasters' web sites may also offer direct download or​ streaming of​ their files; a​ podcast however is​ distinguished by its ability to​ be downloaded automatically using software capable of​ reading RSS or​ Atom feeds.
Usually a​ podcast features one type of​ 'show',​ with new episodes released either sporadically or​ at​ planned intervals such as​ daily or​ weekly .​
In addition,​ there are podcast networks that feature multiple shows on​ the​ same feed.
Those using podcasts successfully are providing audio feeds of​ must-have content for prospects and customers .​
Some of​ this content includes radio-type shows where industry experts respond to​ questions in​ a​ question and answer format .​
Such podcasts provide significant value to​ customers and give businesses the​ opportunity to​ serve as​ an​ ongoing resource for their industry.
In combination,​ Blogs,​ RSS feeds,​ and Podcasts can have a​ significant impact on​ those you​ are trying to​ reach .​
This is​ particulary true of​ today’s generation and part of​ generation Y .​
These are individuals who are comfortable with technology and depend on​ it​ for their news,​ information,​ and knowledge development.
If you​ are a​ marketing expert,​ marketing professional,​ or​ simply interested in​ new ways to​ communicate to​ your audience,​ then start to​ dable in​ these new technologies .​
Not only will they deliver immediate benefit,​ but they can generate returns over the​ long term as​ well.

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