Blogging As A Web 2 0 Marketing Tool

Blogging As A Web 2 0 Marketing Tool

It is​ essential to​ get traffic and links from the​ leading bloggers in​ the​ field that is​ being focused on,​ by a​ business’ blog or​ website. This is​ important for building up readership and thus ensuring success of​ the​ marketing effort,​ as​ the​ website can attract a​ larger number of​ prospective clients or​ customers.

It often happens that bloggers do not respond to​ pitches sent through email and,​ so,​ it​ is​ difficult to​ get them to​ provide a​ link to​ the​ business’ site on​ their own web pages. This could be on​ account of​ paucity of​ time available with them or​ the​ quality of​ content not being up to​ their expectations.

However,​ these hurdles could be overcome,​ to​ a​ large extent,​ by reaching out to​ the​ bloggers and building a​ personal relationship with them,​ as​ far as​ possible.

If the​ blog or​ website has content that is​ remarkable and relevant,​ it​ should not be too much of​ a​ problem to​ obtain links. Things could be much simpler,​ though,​ if​ a​ relationship that is​ fairly close and consistent is​ built,​ by according high priority to​ establishing contact with the​ bloggers.

Getting media exposure can lead to​ a​ lot of​ people being interested,​ including prospective customers or​ clients. the​ question is​ whether reporters,​ who,​ at​ times,​ are underpaid and overworked,​ can be caused to​ become interested enough. the​ key to​ achieving this could be to​ treat journalists as​ a​ market segment that has to​ be targeted and to​ regularly provide relevant information to​ them,​ so that trust is​ developed. This could prove to​ be the​ foundation stone for a​ long-term,​ symbiotic kind of​ a​ relationship.

Therefore,​ the​ names of​ journalists that are likely to​ take interest in​ the​ content being offered can be compiled into a​ prospect list. it​ is​ then important to​ keep track of​ their blogs as​ well as​ the​ news stories done by them. Relevant content can then be routinely pushed to​ them,​ in​ accordance with the​ stories they cover.

Depending upon the​ interest that they are likely to​ have in​ services and products specifically offered by the​ business,​ power to​ spend,​ loyalty to​ a​ particular brand of​ product,​ etc.,​ the​ people who could be purchasers,​ clients or​ customers,​ potentially,​ are defined by marketers as​ prospects.

Marketers should be looking at​ those bloggers or​ site owners who,​ besides channeling targeted traffic to​ the​ company’s website or​ blog,​ can aid in​ brand building. Therefore,​ it​ is​ significant to​ target those who have considerable influence in​ a​ particular sphere or​ niche,​ so that a​ core bunch of​ prospects can be established.

If this core group is​ targeted effectively,​ instead of​ a​ large set of​ people,​ it​ should become possible to​ get some to​ react favorably and to​ obtain recommendations that should help influence those who are amongst their audience. So,​ the​ benefits of​ building a​ list of​ prospects can be substantial.

Once a​ list of​ prospects has been developed,​ it​ is​ important to​ seek their permission before proceeding with communication on​ a​ regular basis,​ say,​ through electronic means such as​ a​ newsletter sent through email.

It can mean better returns on​ the​ effort,​ if​ a​ substantial number of​ opt-ins is​ available at​ the​ beginning. However,​ it​ is​ far easier to​ obtain opt-ins when contact is​ made initially,​ than at​ a​ later stage.

Such permissions should be sought from all those who come in​ contact with the​ marketers,​ whether contact is​ established through the​ website or​ through advertisements (online or​ offline),​ email,​ direct mail,​ seminars,​ trade shows,​ etc.

The following guidelines should prove to​ be of​ assistance,​ in​ this regard:

1. the​ prospects should be informed clearly that they could unsubscribe whenever they wish to​ do so. Also,​ their contact details should not be shared with any other company and this should be conveyed to​ them in​ no uncertain terms.

2. Techniques and tips,​ industry trends,​ strategies,​ case studies,​ etc.,​ which could be of​ interest and of​ some value to​ the​ prospects,​ should also be included,​ in​ addition to​ information about services or​ products,​ the​ company and its website.

3. if​ possible,​ the​ option to​ receive content that is​ tailored according to​ their specific requirements should be provided to​ the​ prospects that opt-in.

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