Blog Marketing For The Expert Witness

Blog Marketing For The Expert Witness

Blog Marketing for the​ Expert Witness
What is​ a​ blog,​ you​ ask? Short for Web Log,​ it’s an​ increasingly popular way to​ self-publish online .​
You can actually syndicate your articles,​ making this a​ great way for experts to​ showcase their specialized knowledge.
Think of​ a​ blog as​ a​ form of​ an​ online journal,​ with frequent postings and observations on​ items of​ interest .​
Most blogs focus on​ a​ narrow subject area,​ which is​ ideal for experts .​
Hyperlinks to​ articles,​ websites and other blogs make this a​ very interactive medium that encourages audience participation.
The Pew Internet Study estimates that about 11% of​ Internet users – translating to​ 50 million people - are regular blog readers .​
Technorati,​ which claims to​ be the​ authority on​ what's going on​ in​ the​ world of​ weblogs,​ tracks almost 42 million blogs .​

Lawyers are active bloggers .​
According to​ an​ online survey conducted by late last year,​ 6.1% of​ bloggers work in​ the​ legal profession .​
the​ Litigation Section of​ the​ American Bar Association discovered that the​ majority of​ section members surveyed read at​ least one blog regularly and almost 20% publish their own blog.
The best way to​ understand a​ blog is​ to​ look at​ a​ few .​
the​ Google Blog has a​ very simple appearance .​
By contrast,​ some blogs in​ the​ legal market can be very sophisticated,​ like E-Discovery Law offered by Preston Gates & Ellis LLP or​ the​ ERISA Blog maintained by the​ Law Office of​ B .​
Janell Grenier .​
Law Professor Blogs offers a​ rich network of​ links to​ law blogs maintained by legal academics .​

Three reasons to​ start a​ blog
1 .​
Blog software is​ frequently free or​ nominally priced
2 .​
Blogs increase your search engine rankings
3 .​
Postings get widespread distribution through syndication
If you​ like to​ write and have information to​ share about your area of​ expertise,​ a​ blog can be a​ great marketing tool .​

Three cautions before you​ start blogging
Look before you​ leap into a​ blog .​
Launching a​ professional looking blog requires careful advance planning .​
Here are some pointers to​ keep in​ mind:
1 .​
Create a​ strategic framework for the​ type of​ information you​ intend to​ publish
2 .​
Post new content frequently to​ keep your blog fresh
3 .​
Take advantage of​ syndication features to​ maximize the​ reach of​ your blog
Basically,​ make sure you​ have the​ time to​ maintain your blog with high quality and timely information .​
Just because you​ get named as​ an​ expert on​ a​ big case is​ no excuse to​ neglect or​ abandon your blog.
Blog publishing services
Now,​ let’s say you​ are interested and want to​ find out more about launching a​ blog .​
One place to​ start is​ with your website hosting service .​
Chances are you​ can link a​ blog to​ your website for a​ small additional monthly fee .​
I​ host with GoDaddy for example,​ and they offer blog software for as​ little as​ $2.99 per month.
Leading blog services include Blogger (owned by Google),​ TypePad and Moveable Type (both owned by Six Apart Ltd.),​ and WordPress .​
LexBlog targets the​ legal market with a​ full-service offering that includes strategic design,​ implementation and training.
Blog features encourage interaction
The beauty of​ the​ blog is​ the​ way it​ allows you​ to​ organize,​ archive and syndicate your articles .​
Here are a​ few features you​ should consider:
.Archives a​ calendar on​ the​ front page of​ your blog can link readers to​ articles posted on​ a​ certain date .​
you​ can also organize articles by author or​ alphabetically .​
.Blogrolls Present your readers with a​ sidebar list of​ other blogs on​ related topics that you​ recommend .​
.Email a​ friend Add a​ button to​ your blog for easy emailing .​
News Feeds .​
RSS (Really Simple Syndication) is​ a​ blog technique that allows you​ to​ easily distribute your postings to​ other blogs .​
Interested parties can also come to​ your blog and quickly set up an​ automatic feed of​ your news for publication on​ their site .​
Read more about feeds at​ Wikipedia .​
.Reader Feedback Allow your readers to​ comment on​ your blog postings to​ maximize audience interest .​
Some of​ the​ techniques used for this purpose include trackbacks,​ pingbacks or​ comment moderation .​
.Permalinks Give your postings a​ static URL so that readers can easily share links or​ revisit a​ favorite posting .​

The Internet is​ in​ a​ constant state of​ evolution,​ with blogs being the​ latest example .​
Have fun and happy blogging! Write us if​ you​ have any questions or​ comments.

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