Benefits Of Rss In Ecommerce

Benefits Of Rss In Ecommerce



Really Simple Syndication​ (RSS) is​ an​ XML-based format for​ content distribution. News, information, enterprise applications and​ weblogs (blogs) can all be published in​ RSS. When a​ new article is​ posted or​ a​ change is​ made to​ an​ application, RSS feeds can automatically notify the user. Text, images, audio (including podcasts) and​ video can be incorporated into RSS feeds.

RSS feeds can help keep you​ up-to-date on​ news, information​ and​ blog posts, making you​ more knowledgeable and​ productive, both at​ work and​ at​ home. According to​ Technorati as​ of​ March 2018, there are more than 30 million​ RSS feeds available. Most mainstream news and​ information​ sites publish RSS feeds.

There are a​ number of​ different use cases for​ RSS since both internal (enterprise applications, blogs, reports) and​ external (industry news, competitive information, blogs) content can be delivered as​ feeds. in​ particular, many businesses see benefits by not having to​ periodically check Web sites for​ key updates or​ wade through traffic on​ e-mail distribution​ lists. in​ addition​ to​ increasing knowledge and​ productivity, RSS feeds can also be used for​ brand​ monitoring, crisis communications, internal/executive communications and​ competitive intelligence.

Media Companies and​ Other Content/Information​ Providers, RSS feeds offer readers, visitors and​ customers a​ convenient way to​ read and​ access their information. RSS feeds can also be incorporated into Web sites to​ offer a​ more personalized and​ rich user experience, strengthen the brand​ and​ maximize revenue opportunities.

To view RSS feeds, you​ will need an​ RSS reader or​ aggregator. There are a​ number of​ free or​ low-cost online, desktop, mobile and​ Outlook--based readers available. to​ leverage RSS for​ a​ large number of​ users inside of​ a​ company, you​ will likely need an​ RSS server to​ handle security and​ scalability issues, centrally manage users and​ groups and​ present a​ common​ interface. to​ aggregate RSS into an​ external Web site, you​ will also need a​ server-based solution, either hosted or​ customer-premise based.

RSS and​ ECOMMERCE

Many online retailers like NewEgg.com are utilizing R.S.S. feeds to​ keep there customers coming back. if​ you​ visit NewEgg.com you​ will see R.S.S. icons near the sites' products, with messages offering users regular updates on​ those products. Once a​ user has indicated a​ preference for, say, LCD monitors or​ daily specials, he clicks on​ the icon​ telling the company to​ send the alerts to​ his personalized page.

if​ the user directs NewEgg.com to​ deliver alerts to​ a​ My Yahoo page, NewEgg.com will send the alert, typically an​ item description​ with a​ photo, only when it​ has a​ new product or​ a​ promotion​ relevant to​ the specified items.

Customers might not expend the energy to​ surf through all the merchandise to​ find items of​ interest each time they visit. But R.S.S. is​ a​ way to​ basically position​ highly relevant interest in​ front of​ consumers.

Retailers who are employing R.S.S. feeds are ahead of​ the curve, but not unreasonably so. It's still a​ little too early for​ this​ to​ catch on​ widely, but as​ something for​ the future, it​ can be incredibly rewarding and​ potentially very lucrative for​ retailers.

if​ you​ are interested in​ more information​ about RSS for​ your​ company, Bizatomic boosts your​ site optimization​ by creating RSS feeds containing top search engine keywords and​ adding them to​ your​ website. Placing "keyword-targeted" feeds on​ your​ webpages will greatly enhance your​ ability to​ achieve optimum keyword density. a​ news feed is​ preferable to​ a​ search engine feed for​ SEO because news feeds are updated more frequently.




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