Basic Marketing Dope

Basic Marketing Dope

Basic Marketing Dope
Sometimes the​ simplest data is​ the​ best .​
Marketing is​ not complex if​ you​ know the​ basics – that’s true with anything by the​ way .​
Here are some tools that are brilliantly simple and with them you​ really won’t have to​ sweat the​ small stuff.
Hot Dope #1) the​ more that your potential customers see your name in​ front of​ them,​ the​ more likely they are to​ call your number (and not someone else’s) when they need the​ services you​ offer.
Many marketing efforts go unrewarded,​ not because they were off target but simply because they weren’t given enough of​ an​ opportunity to​ work .​
Showing your TV commercial one time,​ running an​ ad in​ the​ newspaper once,​ or​ doing one mailing of​ postcards may not be enough to​ grab and keep the​ audience’s attention.
Get your name out there,​ do it​ on​ a​ regular basis and people will remember you​ when they need someone in​ your line of​ business .​
Actually,​ this particular Hot Dope cannot be stressed enough – and failure to​ adhere to​ it​ is​ the​ #1 reason new businesses fail.
You should also know that taking the​ time to​ really see which pieces will generate the​ response you​ want will pay off .​
Don’t just totally give up when a​ response is​ low – persistence is​ vital.
Hot dope # 2) Measure your Return on​ Investment (ROI) in​ terms of​ actual MONEY not response rate .​
An advertising vehicle is​ working when the​ MONEY that it​ brings in​ has more value than the​ MONEY and time that is​ spent on​ the​ marketing.
Don’t fall into the​ trap of​ becoming discouraged by a​ small number of​ callers responding to​ a​ large number of​ pieces .​
If you​ spend several hundred dollars to​ be in​ the​ view of​ a​ few thousand possible leads,​ it​ may only take a​ few customers responding for you​ to​ make enough of​ a​ profit for this type of​ marketing to​ be valuable .​
The usefulness of​ any vehicle can only be determined after the​ amount of​ income generated by the​ promotion has been calculated .​
If you​ spend 1/5 of​ what you​ generate or​ generate 5 times what you​ spend,​ your campaign was successful.
Hot dope #3) It is​ much easier to​ sell a​ prospect once you​ get them to​ call or​ come in​ to​ your store .​
In 2-Step Marketing,​ step 1 is​ to​ get them interested; step 2 is​ having them speak to​ a​ representative to​ get all the​ details – and get closed by that representative.
Your design must be eye catching and informative,​ but don’t try to​ close the​ sale by explaining all of​ the​ details in​ one piece of​ advertising .​
The details of​ a​ business transaction often take many more words to​ explain than the​ main concept of​ what is​ being sold .​
For example,​ if​ your company offers great prices depending on​ the​ quantity purchased,​ there is​ no need to​ list the​ prices for every quantity that you​ sell .​
Simply give examples of​ two or​ three different quantities and state somewhere in​ the​ advertisement that other discounts are available for other quantities .​
This will prompt them to​ call to​ get the​ rest of​ the​ details once you​ have gotten their interest.
Marketing can be as​ simple as​ 1-2-3 when you​ know the​ basics .​
By no means have I​ given you​ all the​ basics here,​ but by learning and implementing these 3 marketing fundamentals,​ you​ are already on​ your way to​ marketing success!

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