Automotive Marketing The 3 Mistakes Everyone Makes Marketing To Car
Dealers

Automotive Marketing The 3 Mistakes Everyone Makes Marketing To Car Dealers



Automotive Marketing.. .​
The 3 Mistakes Everyone Makes Marketing to​ Car Dealers
When trying to​ sell a​ car dealer your products or​ services most sales are lost because of​ these 3 reasons.
The main reason that your sales are not where they should be is​ because most dealers never receive your message .​
Unless you​ are a​ huge company with an​ advertising budget in​ the​ millions most dealership owners and general managers will never see your message .​
Car Dealers are constantly bombarded with everything from window decals to​ water filtration systems and averages state that your prospect will have to​ see your message at​ least 7 times before they will have a​ favorable opinion about your products and services .​
How many times are your dealers seeing your message?
Another important point that happens in​ most campaigns is​ the​ message is​ too long .​
You must have copy that gets right to​ the​ point .​
If your message is​ 7 pages long and requires the​ prospect to​ spend 15 minutes reading it​ chances are they wont .​
Take a​ look at​ the​ length and see what points you​ really need to​ make .​
Most marketing and sales agents make the​ mistake of​ tyring to​ sell the​ prospect with their copy and adding in​ every little feature and benefit about their product .​
Instead offer a​ teaser approach and get them to​ contact you​ for additional information .​
This will allow you​ to​ focus on​ hot prospects while testing your marketing message.
The final reason that most campaign fail is​ not using enough marketing mediums to​ contact your prospect .​
We all know that an​ appointment with the​ decision maker offers the​ best opportunity to​ sell your product or​ service,​ but in​ the​ automotive marketing world we all know that is​ next to​ impossible .​
With the​ phone being the​ next best followed by direct mail and internet marketing .​
You must make an​ effort to​ use every form to​ reach your dealers .​
How many are you​ currently using?
If you​ incorporate these ideas into your current sales and marketing campaigns your sales and profits will explode and If you​ need the​ most exclusive automotive direct mail and marketing list with complete contact information on​ 21,​545 Auto Dealers for only $297 visit: www.AutoDealerList.com




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