An Internet Marketing Strategy That Works

An Internet Marketing Strategy That Works

These days an​ internet marketing strategy plays a​ vital part of​ small business marketing strategies (or any size business marketing strategies for that matter). Web site marketing is​ an​ important part of​ just about any business,​ small or​ large.

You can't put up a​ beautiful (or any) web site and hope that people will just arrive. you​ have to​ let them know,​ in​ EVERY POSSIBLE WAY,​ that your web site is​ there. This HAS to​ be part of​ any Internet marketing strategy you​ develop. This is​ actually a​ basic marketing principle. Customers are not going to​ look for you,​ you​ have to​ look for them.

Promoting your web site on-line and building traffic is​ the​ subject of​ thousands of​ web sites,​ e-zines,​ books,​ courses and seminars. Using the​ web to​ promote your site,​ however,​ assumes that your customers are surfers. But there is​ a​ large percentage of​ our population that is​ not as​ savvy with the​ internet as​ we would like them to​ be.

So,​ what about the​ large percentages of​ the​ population who are not? They will only find out about you​ through traditional marketing and public relations media. This is​ particularly true if​ you​ serve a​ fairly local market. Fortunately these are the​ easiest and cheapest prospects for you​ to​ reach off-line.

Key Off-Line Internet Marketing Strategies
Here are some of​ the​ ways to​ make your web site known (this list was taken directly from the​ Traffic Building Volume of​ Ken Evoy's brilliant book,​ Make Your Site Sell! 2002:

· TV,​ print and other advertising
· Stationary and business cards
· Catalogs,​ fliers,​ billboards,​ blimps,​ etc.
· Direct mail (prominently on​ every document)
· Telemarketing (make it​ part of​ the​ script)
· News releases to​ targeted media.


Unless you​ have a​ high budget,​ the​ TV,​ radio,​ classified ad route is​ not recommended but if​ you​ do run ads,​ be sure to​ mention your web site everywhere. Make it​ part of​ your Internet Marketing Strategy.

Another guiding principle is​ that your off-line internet marketing activities should make it​ easy for your prospect to​ go straight to​ your web site. One of​ the​ best ways to​ market your website off-line is​ direct mail postcards.

If your prospect sees your website on​ a​ billboard as​ she's driving home,​ she probably won't look you​ up when she gets to​ the​ office the​ next day.

This is​ not the​ only medium that has problems like this. Newspapers are bulky,​ radio has to​ spell it​ out and like before most people are driving at​ the​ time. on​ the​ other hand,​ if​ your prospect is​ sitting at​ her computer and a​ post card comes in​ the​ mail announcing your web site,​ she can just turn around and type in​ your URL and she's at​ your web site.

Now if​ someone is​ in​ the​ office reading a​ trade journal and comes across an​ article about you​ in​ the​ magazine,​ it's not difficult for him to​ copy your URL into his browser and pay your site a​ visit.

I don’t mean to​ say that those other avenues won’t drive traffic to​ your site,​ but it​ will take numerous impressions and repetition to​ get them to​ remember your address.

On the​ other hand,​ direct mail postcards are generally received at​ the​ home or​ office where a​ computer is​ present,​ and if​ received somewhere else they are small enough to​ keep with you​ until you​ can get to​ a​ computer. This way,​ your prospective customer will be able to​ take the​ take right over to​ their desk top computer,​ type in​ your address and go right to​ your site. Brilliant!

I have seen the​ greatest success in​ off-line web site promotion with direct mail,​ and specifically direct mail postcards.

An Internet Marketing Strategy That Works

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