An Internet Marketing Lesson I Learned From My 7 Year Old Grandson

A few weeks ago I was watching my 7 year old Grandson Joel as​ he was drawing a​ picture of​ a​ strawberry patch.

As he drew,​ it​ began to​ look more and more like a​ Christmas wreath than a​ strawberry patch. I told him that it​ looked pretty good,​ but suggested to​ him that "maybe you​ could put a​ few strawberries here,​ and here and here" as​ I pointed to​ the​ big white area in​ the​ middle of​ his drawing.

He looked at​ me in​ all seriousness and said...

"Grandpa,​ it​ doesn't matter what you​ think,​ it's what the​ artist thinks!"

It was funny at​ the​ time,​ but I have been thinking about this quite a​ bit.

You know what? He is​ right!

There is​ a​ great lesson to​ be learned here. the​ lesson applies very well to​ Internet marketing. Actually it​ applies well to​ ANY kind of​ marketing,​ it​ doesn't necessarily have to​ be on​ the​ internet.

We have a​ tendancy to​ come up with an​ idea that we think is​ the​ greatest thing since sliced bread. We're absolutely convinced that everybody will beat a​ path to​ our door to​ buy our product. We spend lots of​ money to​ develop a​ sales campaign,​ build a​ website,​ buy advertising and so on,​ and spend a​ lot of​ time and effort to​ draw people to​ our website,​ get good search engine positioning,​ and then more often than not we're disappointed because very few people buy our products.

Could it​ be that the​ marketplace doesn't care about our opinion?

Does that hurt your ego? it​ shouldn't. it​ should open your eyes to​ this very simple,​ but wildly profound truth.


Big companies spend millions of​ dollars on​ market research,​ testing and surveys before they ever spend any money in​ developing a​ product or​ marketing a​ product. Doesn't it​ make sense that before we ever spend a​ dime on​ any kind of​ product development,​ website development or​ whatever that we should spend some time first to​ find out what people are buying,​ when do they buy,​ and how do they buy?

By doing proper research in​ advance,​ you'll save yourself a​ lot of​ wasted time and effort,​ and you'll be rewarded many times over by successful,​ money making websites. Finding profitable "niches" is​ not a​ difficult process,​ but it​ can make all the​ difference in​ the​ world as​ to​ whether or​ not your website will be a​ huge success or​ a​ dismal failure.

As you​ consider what kind of​ websites you'll be building,​ keep in​ mind the​ lesson learned from a​ 7 year old.

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