Aligning Your Business Strategy With Your Internet Marketing Strategy Plan Monitor And Adjust



Every successful business has an​ intelligent strategy,​ and online businesses are no different. However,​ given the​ many additional marketing avenues that the​ internet provides,​ it​ is​ easy to​ develop tangential campaigns that are not complimentary to​ your overall business strategy.

In order to​ reap the​ great benefits of​ the​ online economy,​ it​ is​ important to​ ensure that your internet marketing strategy is​ properly aligned with your overall business strategy. By verifying that all of​ your online marketing efforts compliment your corporate message,​ you​ will be able to​ reap the​ full profits of​ branding.

Avenues of​ Internet Marketing Branding

o PPC keywords and ad copy should espouse your marketing punch line.

o Online press releases are most effective if​ they point out the​ benefits of​ your business website,​ and these benefits should be congruent with what you​ are plugging in​ your messages and slogans.

o Directory articles submissions should be related to​ your message.

o Blog submissions should not only discuss how your product or​ website is​ new and innovative,​ but also reinforce your branding message.

o Email campaigns need to​ be handled delicately to​ ensure that they are not viewed as​ spam,​ but if​ you​ can include information that is​ value to​ your reader,​ in​ addition to​ your marketing message,​ this is​ an​ effective tool.

o Banner ads provide that great visual element,​ where you​ can use imagery and text to​ drive your message home.

o Website content is​ very valuable in​ helping the​ search engines increase your rankings,​ as​ well as​ compelling your visitors to​ convert through your branding message.

Stage I: Planning

After you​ have developed your overall business strategy,​ it​ is​ time to​ develop your internet marketing plan. the​ first stage of​ internet marketing planning begins with your domain name. the​ choice of​ domain name is​ critical,​ and it​ will follow your business regardless of​ what future marketing changes you​ may implement. All other marketing avenues can be changed,​ but your domain name cannot. Thus,​ choose wisely and carefully,​ with your business strategy in​ mind.

After you​ have selected the​ appropriate domain,​ it​ is​ time to​ develop the​ look of​ the​ website and ensure that it​ properly espouses your vision for the​ business strategy. Even the​ simple use of​ different colors may or​ may not compliment what you​ are attempting to​ strategically achieve.

Once you​ have built the​ fundamentals,​ it​ is​ now time to​ plan your marketing strategy. Develop your budget,​ research your target audience,​ find the​ right keyword and begin creating the​ perfect copy for your advertising campaigns. at​ this stage,​ you​ can experiment with different combinations of​ kewords,​ copy,​ and any relevant copy,​ as​ long as​ they are still within the​ bounds of​ your business strategy.

An effective tool to​ research and test your keywords is​ ZamDoo.com,​ an​ innovative PPC management software that tracks both your campaigns and your competitors’ ads. ZamDoo allows you​ to​ conduct split-testing of​ your ads and their copy to​ determine the​ higher ROI,​ as​ well as​ run tests on​ your keywords before you​ have to​ take money out of​ your PPC budget.

Stage II: Monitoring

This is​ an​ incredibly critical part of​ your online marketing strategy,​ yet most often overlooked. After you​ have pushed the​ go button on​ your marketing campaigns,​ it​ is​ important to​ monitor what keywords,​ banner ads,​ landing pages,​ and ad copy are effectively yielding you​ a​ good ROI. Are there certain combinations of​ copy and keywords that are generating you​ the​ most conversions?

Managing dozens or​ hundreds of​ keyword campaigns is​ a​ tedious,​ time-consuming task; in​ addition,​ to​ the​ naked eye,​ it​ is​ difficult to​ see the​ trends and true ROI between your campaigns. Utilizing ZamDoo,​ all of​ this monitoring and analysis is​ automatically done for you,​ which leaves you​ with more time to​ focus on​ the​ overall internet marketing strategies for your business.

The more online marketing avenues you​ have,​ the​ more important it​ is​ for you​ to​ monitor all of​ them to​ effectively ascertain which ones are working best for your business strategy.

Stage III: Adjusting

After you​ have researched and monitored your internet marketing results,​ act swiftly to​ adjust to​ the​ information you​ receive. the​ quicker you​ can react to​ the​ internet marketplace,​ the​ better your profits will be. Dump marketing venues that are not giving you​ high ROI and instead focus on​ the​ keywords and campaigns that are working for your business strategy. ZamDoo provides you​ with real-time analysis on​ what is​ happening for your keywords,​ as​ well as​ your competitors’ ads; thus,​ you​ can act quickly to​ the​ changes and increase your company’s ROI and profit.

By planning,​ monitoring,​ and adjusting,​ you​ can effectively ensure that your online marketing strategies will optimize your overall business plan. Online marketing is​ powerful advertising avenues,​ but the​ diversity of​ its audience,​ changing results of​ interaction,​ and intricacies of​ its psychological tools require your attention to​ ensure that your message online is​ clearly branded with the​ one you​ have for your overall business plan.





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