Add Internet Marketing To Your Marketing Mix

Add Internet Marketing to​ Your Marketing Mix
The importance of​ internet marketing is​ continuing to​ expand .​
Surveys of​ all kinds show a​ major shift in​ traditional marketing budgets to​ dollars being spent online to​ market all types of​ products and services.
Internet Marketing Defined.
Internet marketing is​ the​ use of​ the​ Internet to​ advertise and sell products and services .​
Within the​ definition of​ Internet Marketing you​ will find mention of​ pay per click advertising,​ banner ads,​ e-mail marketing,​ search engine marketing (including search engine optimization),​ blog marketing,​ and article marketing .​
Each of​ these subject areas is​ important to​ consider prior to​ planning your internet marketing strategy.
Internet Marketing Provides Many Benefits.
There are many advantages to​ having a​ fully executable internet marketing strategy .​
These benefits include measurability,​ flexibility,​ and affordability .​
Many online marketing tactics provide marketing professionals with the​ ability to​ customer acquisition costs .​
Moreover,​ marketing professionals are better able to​ track what marketing campaigns are working and quickly allocate their spending towards higher producing media placements .​
Internet Marketing Tactics.
As the​ Internet has expanded,​ so have the​ opportunities for marketing online .​
Here we will take a​ brief look at​ each type of​ Internet marketing and explain the​ benefits of​ each.
1. Pay-per-click Advertising .​
Sites like Google offer pay-per-click advertising for anyone interested in​ getting their message in​ front of​ the​ right segment or​ prospective buyer .​
This method is​ highly targeted and offers one of​ the​ best and most popular forms of​ internet marketing .​
Marketers using pay-per-click advertising only pay a​ fee,​ based on​ the​ competitiveness of​ a​ keyword or​ ad title,​ when a​ link is​ clicked on​ .​
2. Banner Ads .​
Once the​ king of​ Internet marketing,​ online banner ads have evolved to​ include animated and flash banners,​ but the​ premise remains largely the​ same .​
Marketers purchase a​ specified number of​ impressions to​ run on​ a​ single site or​ network of​ sites and are generally not guaranteed a​ specific number of​ clicks.
3. Email Marketing .​
Effective among current clients and prospects who have requested information form your company,​ email marketing is​ a​ well established means to​ communicate and marketing your products .​
However,​ be aware of​ CAN-SPAM requirements and contact preferences of​ those you​ plan to​ reach.
4. Search Engine Marketing .​
If you​ want web browsers to​ visit your site,​ than focusing on​ search engine optimization and search engine marketing is​ a​ must .​
No Internet marketing plan is​ complete without ensuring that your site is​ submitted and included on​ major directories like Google,​ Yahoo!,​ and DMOZ .​
the​ dollars spent on​ Search Engine Marketing of​ any type will pay huge dividends .​

5. Blog Marketing .​
Getting mention of​ your site or​ information related to​ your products can quickly scale if​ you​ are able to​ effectively tap into the​ countless blogs that are being created everyday .​
It is​ essential that you​ focus your efforts on​ blogs covering topics relevant to​ your product or​ service offering.
6. Article Marketing .​
One of​ the​ most important aspects of​ Internet Marketing,​ is​ to​ improve the​ link popularity to​ your site and improve the​ awareness of​ your product or​ service offering .​
to​ do so,​ many companies are focusing on​ publishing valuable content and making available for other to​ post to​ their website’s.
Regardless of​ the​ Internet marketing tactics you​ choose,​ be sure to​ consider an​ integrated marketing strategy .​
Be sure that your internet marketing has a​ specific goal and is​ supported with a​ definitive plan and budget .​
Lastly,​ be sure to​ pick up a​ book,​ conduct some research,​ or​ work with professionals to​ enhance your Internet marketing know-how.

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