A New Approach To Suburban Home Marketing

A New Approach to​ Suburban Home Marketing
The American dream is​ changing,​ and real estate professionals are doing their best to​ keep up in​ order to​ sell homes .​
Many buyers still want a​ big house in​ an​ uncrowded neighborhood,​ especially if​ they have a​ family,​ but there are conditions attached now .​
Long commutes into the​ city are more of​ a​ deal breaker now than ever before,​ and areas without a​ nearby business community,​ parks infrastructure,​ or​ future-proof layout are generating less interest .​
Realtors working in​ the​ suburbs must now learn to​ identify and market smart growth,​ and a​ well-rounded lifestyle,​ as​ well as​ the​ old ideals of​ comfort and privacy.
Soaring gas prices have made the​ suburban commute a​ tough sell,​ but rail lines are a​ cheap solution in​ many metro areas .​
Cities with long-established commuter rails have upgraded their routes to​ accommodate growth,​ while cities that expanded rapidly during the​ mid-20th century are building new commuter lines .​
One example of​ a​ large center with a​ newer commuter line is​ Vancouver,​ BC,​ Canada,​ where an​ extensive line called the​ West Coast Express opened in​ 1995 .​
An area like suburban New Jersey offers well-established commuter railways,​ but here too the​ traditional routes are augmented by new routes,​ such as​ the​ Morristown Line which runs 40 miles between Hoboken and Hackettstown .​
Real estate agents who know the​ rail routes in​ their area,​ and stay on​ top of​ development plans,​ can help more buyers find a​ suburban home suited to​ their needs.
The high-tech bio-tech industries have brought another marketing angle to​ the​ suburban home market in​ recent years .​
Many companies in​ these rapidly expanding sectors operate at​ the​ outskirts of​ large metro areas,​ where they can develop large campuses and research facilities employing thousands .​
High-tech and bio-tech professionals can live in​ low-density neighborhoods,​ and avoid a​ lengthy commute altogether,​ if​ they find a​ home near their campus .​
Realtors sensitive to​ the​ high-tech market will find these home searches easy to​ accommodate.
Other new marketing angles for suburban real estate can include high quality school districts,​ parks systems,​ improved inter-municipal planning,​ outdoor shopping plazas,​ cheaper home prices,​ and a​ larger new home inventory .​
Knowing what makes these areas attractive to​ buyers will help real estate professionals close more deals,​ and promote smart growth where they live.

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