A Marketing Conundrum

A Marketing Conundrum

Ignoring the​ problem or​ getting bent out of​ shape over it​ isn’t going to​ make it​ go away. I am referring to​ the​ sad state of​ affairs of​ modern day popular culture and just how far from authenticity we have sunk in​ our search for meaning in​ life. Much of​ the​ world is​ entering what is​ being called the​ 'Bread and Circuses' phase of​ declining empire. a​ phase preoccupied with credit binging,​ fiat money and spectacle. the​ Romans went through a​ similar period of​ decay,​ Nero fiddling while Rome burned.

Then as​ now,​ there are many narrowly focused people out there in​ the​ world with money to​ spend who only want to​ be entertained. They care not a​ hoot for dignity,​ synergy or​ edified social discourse. Reading,​ the​ News Hour,​ National Public Radio,​ debates...how boring. Glamour,​ glitter and action,​ that’s where it’s at. Seeking diversion in​ fun and games is​ a​ sign of​ the​ times,​ and noble or​ not,​ the​ astute marketer can realize that there is​ a​ lot of​ money to​ be made catering to​ the​ praetorian.

In order to​ be successful online,​ as​ offline,​ when selling either a​ product or​ a​ service,​ there must exist a​ market for what you​ are selling. By targeting the​ multi-billion dollar,​ global,​ entertainment market,​ a​ nobody’s fool Internet marketer can focus on​ one of​ the​ largest and still exponentially growing markets available,​ second only to​ the​ po​rn industry. This market is​ packed full of​ people who are searching for new and exciting products having anything to​ do with gambling,​ sports,​ celebrity,​ lotteries,​ glitz,​ gossip,​ or​ any combination thereof.

The conundrum,​ or​ perhaps we should call it​ hypocrisy,​ is​ that many of​ us pretend to​ righteousness when it​ comes to​ say selling seedy sex online,​ but have no qualms about taking peoples money for any other imaginable swindle as​ long as​ it​ isn’t jailie. the​ fact is,​ people are going to​ attempt to​ fill the​ void in​ their lives by throwing money away whether we,​ as​ astute observers,​ are there or​ not to​ relieve them of​ some of​ it. When gambling was illegal,​ it​ didn’t cure people from the​ desire to​ beat the​ odds despite common sense and logic,​ it​ only drove the​ passion underground,​ and enriched and fostered a​ nasty criminal element to​ cater to​ them. at​ least now,​ as​ with lotteries,​ it​ is​ a​ taxation on​ idiocy,​ and we are no longer our brothers keepers.

There is​ no reason I can think of​ not to​ put that money to​ better use,​ and I can only do that if​ it​ is​ in​ my pocket. Foolish people with too much freedom and too little self control or​ respect for themselves,​ are aggressively bent on​ seeking their vicarious thrills,​ so who am I to​ deny them. Standing on​ a​ soapbox extolling the​ virtues of​ thrift and husbandry will only earn me derision and ridicule. Since I am in​ the​ upscale marketing business,​ there is​ one mantra that I will adhere to​ in​ taking on​ these ‘products’ and that is​ to​ provide variety,​ selection and quality to​ the​ customer.

When all is​ said and done,​ catering to​ human foibles in​ this manner may actually be more honest and sincere than the​ present day cons and swindles of​ corporations,​ wall street or​ mainstream politics. in​ this regard then,​ it​ is​ incumbent upon me to​ find the​ most professional and legitimate programs available to​ offer my customers since my reputation and business ethics are at​ stake; long term credibility and viability being paramount.

Gambling and celebrity worship were traditionally the​ purview of​ the​ sharkskin suit and gold chain set,​ but with the​ advent of​ the​ Internet,​ anyone can enter the​ game. But this enterprise as​ with any other,​ to​ be ultimately successful must provide a​ needed service honestly and with integrity. the​ business model has to​ be approached and structured to​ be open and above board to​ both the​ people providing the​ service and those partaking of​ it. There is​ a​ lot of​ money to​ be made from a​ world lost to​ the​ grace of​ higher pursuits...but there is​ no denying the​ mad pursuit of​ happiness. to​ this end,​ I have discovered a​ vehicle that offers professionalism and savvy in​ profiting from this phenomena of​ advanced web profits. I decidedly frown on​ purveyors of​ turpitude who exploit others for personal gain,​ however,​ if​ our prospective customers wish to​ exploit themselves,​ that is​ a​ matter of​ their own concern.

A Marketing Conundrum

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