7 Steps For Improving Your Email Marketing

The success of​ your email marketing campaign is​ often based on​ a​ set of​ complex factors. However,​ a​ number of​ these issues can be proactively managed to​ ensure an​ optimized response. When developing your next email campaign,​ consider the​ following guidelines.

1. Your list.
Certainly one of​ the​ most important aspects of​ any email marketing campaign,​ your list is​ directly correlated to​ your success. Are your names recent? Have they agreed to​ be marketed to? Have they shown an​ interest in​ products or​ services similar to​ your own? Make sure that you​ are using a​ house list (names you​ collected on​ your own) or​ have been purchases from a​ reputable broker.

2. Your subject line.
Getting a​ user to​ open your message is​ paramount any email marketing campaign. the​ best way to​ determine the​ subject line that works best is​ to​ break your emails into three random yet equal groups. Measure the​ response to​ each email and use the​ highest producing one as​ your control. in​ follow up emails,​ try to​ beat the​ response rate of​ your control email.

3. Your sender information.
What information appears on​ the​ sender line of​ your email? Will your prospects recognize it? Do they want to​ hear from you? Often times,​ emails are deleted without ever being opened due to​ an​ indiscernible sender name. Your sender name should be brief and easily understood.

4. Track your results.
Tracking allows you​ to​ determine who opened your message and clicked on​ a​ link or​ multiple links within your email. By determining what worked and what didn’t,​ you​ can replicate success on​ your next email. as​ described above,​ tracking is​ particularly important when testing subject lines,​ imbedded links,​ and other direct response vehicles.

5. Make sure your unsubscribe method is​ in​ place and working.
The CAN-SPAM act of​ 2003 requires that all email messages contain clear directions on​ how to​ opt-out from subsequent mailings. Provide an​ unsubscribe mechanism that allows those receiving your email to​ send you​ and email and indicate their desire to​ opt-out from receiving further emails from you​ or​ your business. if​ recipients no longer want to​ hear from you,​ it’s in​ your best interest to​ remove them from your list.

6. Your images are correctly referenced and you've used alt tags in​ each image.
Improperly referencing your images can cause them to​ appear broken when you​ send your message - the​ dreaded red x. to​ insure the​ image is​ referenced correctly it​ must appear as,​ img src="http://www.yourdomain.com...." rather than,​ img src="/images/picture.jpg". Alt tags are another important part of​ your images. the​ new security features on​ almost every email client these days disables images automatically. Having alt tags in​ place allow your reader to​ identify the​ image and determine if​ it​ is​ safe to​ enable.

7. Test,​ Test,​ Test!
No matter what your involvement with email marketing happens to​ be,​ it​ is​ essential that you​ follow the​ guidelines above for successful results. in​ addition,​ the​ key is​ to​ test,​ test,​ test! After each email campaign,​ measure your opens,​ click-throughs,​ and purchases. Document the​ specific date,​ time,​ list,​ subject line,​ and content used to​ produce your results. Refer back to​ your documentation prior to​ your next campaign.

Email doesn't have to​ be a​ complex form of​ marketing. There are many best practices you​ can follow and some simple rules that ensure effectively delivery,​ open and conversion. By following the​ simple rules presented in​ this article,​ you’ll not only deliver and effective email campaign,​ you’ll discover a​ consistent method for generation revenue for your business.

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