24 Why And How E Mail Viral Marketing Works

24 Why And How E Mail Viral Marketing Works

Why and How E-mail Viral Marketing Works
What does a​ virus have to​ do with marketing? Viral marketing describes any strategy that encourages individuals to​ pass on​ a​ marketing message to​ others,​ creating the​ potential for exponential growth in​ the​ message's exposure and influence .​
Like viruses,​ such strategies take advantage of​ rapid multiplication to​ explode the​ message to​ thousands and then to​ millions.
Public health nurses offer sage advice at​ flu season: stay away from people who cough,​ wash your hands often,​ and don't touch your eyes,​ nose,​ or​ mouth .​
Viruses only spread when they're easy to​ transmit .​
Viral e-mail marketing works great on​ the​ Internet because instant communication has become so easy and inexpensive .​
Digital format make copying simple .​
From a​ marketing standpoint,​ you​ must simplify your marketing message so it​ can be transmitted easily and without degradation .​
Short is​ better .​
Remember the​ K.I.S.S .​
standard….Keep it​ Simple Stupid .​
the​ shorter and easier to​ remember is​ always better than long and complicated .​

Clever viral marketing plans take advantage of​ common human motivations .​
The desire to​ be cool and greed drives people .​
So does the​ hunger to​ be popular,​ loved,​ and understood .​
The resulting urge to​ communicate produces millions of​ websites and billions of​ e-mail messages.
Most people are social .​
Nerdy,​ basement-dwelling computer science grad students are the​ exception .​
Social scientists tell us that each person has a​ network of​ 8 to​ 12 people in​ their close network of​ friends,​ family,​ and associates .​
People on​ the​ Internet develop networks of​ relationships,​ too .​
They collect e-mail addresses and favorite website URLs .​
Affiliate programs exploit such networks,​ as​ do permission e-mail lists .​
Learn to​ place your message into existing communications between people,​ and you​ rapidly multiply its dispersion.
If you​ can design a​ marketing strategy that builds on​ common motivations and behaviors for its transmission,​ you​ have a​ winner.

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