23 What Works & What Doesn't In Viral Marketing

What Works & What Doesn't in​ Viral Marketing
Stop with the​ enforced e-mail forwards already! Trying to​ force or​ bribe people to​ forward your info to​ a​ friends or​ family in​ order to​ be rewarded or​ win looks skanky in​ today's ultra-permission-based world .​
Especially when you​ tell visitors nothing about their friend's or​ family’s privacy in​ the​ space directly next to​ the​ e-mail form .​
A true viral campaign gets forwarded because consumers are compelled to​ do so by the​ glory of​ the​ content,​ not because you​ bribed them with points or​ something else .​
What absolutely will not work:
Suggesting that e-mail recipients forward your message to​ their friends and family will not work .​
Adding a​ line at​ the​ bottom of​ your e-mail that reads Please feel free to​ forward this message to​ a​ friend is​ more likely to​ get it​ deleted than forwarded .​
What absolutely will work:
Offering something worthy of​ sharing like a​ valuable discount,​ vital information or​ offering an​ incentive for sharing like additional entries into a​ sweepstakes or​ an​ added discount or​ premium service will work .​
Relevant or​ timely information,​ research,​ or​ studies that are included in​ your e-mail might encourage the​ recipients to​ share with their family and friends .​
Interactive content like a​ quiz or​ test,​ especially if​ it’s fun,​ will inspire forwarding.
Jokes and cartoons are almost always forwarded to​ everybody the​ recipient knows .​
Why? Because they are entertaining and entertainment is​ meant to​ be shared.
A really cool multimedia experience is​ always going to​ achieve a​ lot of​ pass-along .​
Rich media is​ new and the​ novelty and tech factors alone are often enough to​ make the​ e-mail recipient eager to​ share it.
Oops! Almost forgot one really important thing….You can craft a​ brilliant e-mail following all the​ rules,​ but if​ a​ consumer visits your site and has an​ experience less that what was promised,​ you​ are going to​ achieve viral marketing,​ alright…the bad kind .​
So be certain that your product or​ service is​ ready and is​ as​ advertised.

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