19 Using Videos In Viral Marketing

19 Using Videos In Viral Marketing



Using Videos in​ Viral Marketing
More and more advertisers are adopting video as​ broadband continues to​ rise and ad-serving technologies become more sophisticated .​
Online video advertising is​ really taking off .​
Users’ attention can be captured and ads stand out from the​ crowd in​ an​ increasingly ad-cluttered online environment .​
It is​ true that video formats cost five to​ ten times more to​ serve than standard banners and they involve a​ lot more production and implementation work but they may well be worth all of​ that if​ they achieve greater response rates .​
Where to​ use online video if​ wishing to​ maximize its effect,​ is​ what advertisers must carefully consider .​
Video to​ be used on​ the​ Internet should be information and communication focused while video to​ be used on​ television should be focused on​ entertainment .​

Like everything else,​ there are good ways and bad ways to​ use video advertising .​
Right now most marketers are incorporating their audio-visual content into existing embedded ad formats like banners or​ over-content formats like pop-ups .​
Though this could reach a​ potentially large audience,​ viewers are likely to​ be less captivated and more annoyed by these disruptive and distracting placements .​
Cached or​ streaming video on​ a​ specific destination site offers the​ best chance of​ interesting consumers in​ brand messages,​ but it​ is​ not likely to​ reach a​ large audience unless it​ generates a​ viral outcome.
Whatever you​ come up with,​ don't forget to​ make it​ easy to​ open and distribute .​
File size is​ important,​ as​ is​ the​ media format .​
If your viral video has been created for a​ particular type of​ software that not many people use,​ how will you​ get people to​ spread it​ like wildfire?
Also,​ if​ you've made a​ video the​ impact will be better if​ you​ send the​ clip as​ an​ attachment rather than stream it .​
It's cheaper and,​ if​ you're not hosting it,​ it's more viral,​ too.




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