10 Steps To Marketing Success For Artists

10 Steps To Marketing Success For Artists



10 Steps to​ Marketing Success For Artists
Are you​ an​ artist who seeks more from their art than it​ just being a​ hobby? Then getting interest in​ your work for it​ to​ produce an​ income is​ a​ must .​
To do this you​ need marketing and promotional success,​ which will enable you​ to​ start earning a​ living from your artistic output.
Today we are going to​ talk about 10 ways you​ can find a​ market for your work and where you​ can learn more about what is​ required of​ you​ to​ be successful.
1.
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Before you​ do any painting at​ all,​ afford yourself the​ time to​ do your market research .​
One of​ the​ biggest reasons for artists failing in​ their pursuit to​ become professional is​ a​ lack of​ understanding of​ what the​ market wants .​
Don’t be so arrogant as​ to​ assume you​ know everything and that what you​ paint is​ right.
Chances are that it​ isn’t,​ so don’t assume anything .​
Go out there into the​ World and see what’s on​ offer and,​ more to​ the​ point,​ what is​ selling .​
Galleries are full of​ pictures that don’t sell so ignore those .​
Ask the​ proprietor to​ show you​ what sells best and why and to​ whom?
2.
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Secondly,​ remember that what you​ are seeing for sale is​ what was created for last season .​
Most galleries stock prints these days for the​ mass market so you​ need to​ know what is​ coming next rather than what is​ on​ show now .​
Imagine taking inspiration from a​ style on​ display only to​ return with a​ new offering to​ be told that is​ now old hat.
3.
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You must ensure that you​ visit the​ trade shows to​ see what the​ publishers,​ independents and importers are offering next seasons market .​
Even this will meet you​ a​ step behind as​ the​ artists on​ display there are already working on​ next season’s ideas.
However,​ by taking guidance from the​ trade show you​ can at​ least sell to​ the​ galleries armed with colours and themes in​ current context .​
Most importantly,​ talk to​ the​ publishers about your work and ask them about the​ process of​ presenting yourself for consideration.
4.
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If you​ are satisfied to​ sell your work as​ original only you​ will need to​ form relationships with good and reputable galleries .​
The value of​ art is​ in​ its perception by the​ viewer .​
For example,​ if​ you​ hang your work in​ an​ exclusive gallery,​ you​ will expect to​ command a​ much higher price than in​ your local town,​ side street,​ so aim high and get the​ best wall space you​ can.
Talk to​ several gallery owners and listen to​ what they have to​ say .​
Most will be honest about your work and tell you​ exactly how likely it​ is​ to​ sell in​ their establishment .​
Wall space is​ valuable so they won’t waste it .​
You will need a​ thick skin at​ times so be prepared for harsh criticism .​
No matter who you​ are,​ some will love your work while others will hate it.
5.
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Discuss a​ fair retail price based on​ a​ fair price for you​ and the​ gallery .​
If you​ are happy with a​ price don’t start flinching when the​ gallery says they will sell it​ for maybe over double your price .​
They have to​ charge tax for a​ start,​ then cover all their expenses and actually find you​ a​ buyer before they see any profit for their trouble .​
So,​ don’t begrudge them their share.
6.
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Wherever your work is​ on​ show,​ make an​ effort to​ accompany it​ so you​ can talk to​ prospective customers .​
Art buyers love to​ meet the​ artist in​ person and you​ can do yourself a​ great deal of​ good by putting in​ an​ appearance if​ only at​ weekends .​
Talk to​ the​ Gallery,​ they are sure to​ welcome such proposals.
7.
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If you​ are going to​ sell your work yourself,​ make use of​ every opportunity to​ gain exposure .​
An excellent new way of​ doing this is​ through a​ fantastic new website facility called DebutDay.com (www.debutday.com).
This site is​ dedicated to​ bringing artists to​ the​ attention of​ the​ World by beating the​ search engine process and parading you​ in​ front of​ everyone searching for what is​ latest on​ the​ market .​
It’s inexpensive and you​ can control what you​ display and how you​ present yourself.
It’s probably the​ most proactive site to​ arrive in​ a​ long time and will do as​ much to​ find you​ a​ publishing opportunity as​ it​ will to​ sell to​ the​ general public .​
If you​ are serious about your art,​ you​ must make use of​ this site.
8.
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When you​ create new works try and adopt a​ theme for a​ collection .​
Single pieces do little to​ help the​ buying public form an​ opinion about you​ or​ your work .​
Some will want to​ find an​ artist to​ collect,​ so unless they can see more than one example of​ your work they will find this difficult to​ do.
So,​ don’t settle for one painting,​ aim for at​ least three or​ four in​ a​ set,​ it​ will do much for your credibility and will considerably assist your success.
9.
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Whatever you​ display for sale,​ make sure it​ is​ accompanied by a​ Title and a​ Written Explanation .​
The buying public love a​ story,​ it​ helps them to​ understand your work,​ gain more from the​ imagery and,​ believe it​ or​ not,​ such background information will assist them with a​ good subconscious reason for purchasing .​
Your information will make them an​ informed buyer .​
This will in​ turn allow them to​ impress their friends when they come to​ call.
10.
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Finally,​ in​ my experience the​ biggest mistakes artists make is​ to​ try and be something they are not or​ to​ try and convince the​ public of​ such .​
Painting a​ woman with an​ eye on​ the​ side of​ her head does not make you​ Picasso so don’t try to​ be .​
Artists like him are famous as​ much for their creation of​ the​ style as​ they are for any integral artistic ability.
The first rule of​ creativity is​ to​ be true unto yourself,​ unsuppressed by the​ need to​ conform to​ what others expect or​ may perceive as​ art .​
If you​ do not allow yourself this right of​ expression you​ will rarely find joy in​ painting.
But then you​ must be able to​ step out of​ the​ real you​ and find a​ way of​ harnessing your talent in​ a​ commercial way that may have more chance to​ support you​ until such time as​ your own passions are recognised as​ desirable enough in​ their own right to​ earn you​ a​ living.




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