10 Steps To Getting Paid For Your Marketing Materials

10 Steps To Getting Paid For Your Marketing Materials



10 Steps to​ Getting Paid for Your Marketing Materials
How many times have you​ heard the​ same sound bites come out of​ your mouth to​ your clients,​ prospects,​ and audiences,​ almost boring yourself to​ tears in​ the​ process? Imagine generating money directly from those sound bites,​ from those pearls of​ wisdom that effortlessly trip off your tongue .​
Yes,​ it​ is​ completely possible,​ and here’s how to​ do it.
1. Capture those tidbits of​ information as​ soon as​ they come to​ mind .​
Jot them down in​ a​ notebook or​ get them into a​ Word document .​
They can be in​ a​ raw format,​ with just enough information to​ jog your thinking about what you​ mean .​
There will be time to​ refine them later .​
2. Let a​ couple weeks go by,​ allowing most of​ the​ information to​ surface in​ your thoughts .​
It rarely happens by declaring two hours on​ a​ Thursday afternoon to​ sit at​ your computer to​ think of​ it​ all.
3. Refine and organize the​ tips .​
Divide them into categories and edit the​ text .​
Use a​ writing style similar to​ what you​ are reading here.
4. Be sure to​ include your contact details so readers can easily reach you​ .​
Add a​ brief section about your background so people will know your qualifications for presenting the​ information.
5. Hire a​ graphic designer to​ make the​ words look good on​ the​ page .​
Your completed product will be a​ tips booklet measuring about 3 ½ inches by 8 ½ inches when printed .​
The designer will create their part of​ the​ finished product as​ a​ PDF file .​
6. Send the​ PDF file from your graphic designer to​ a​ printing company .​
Do an​ initial print run of​ 1,​000 copies.
7. Think about who can benefit from using your booklet to​ promote their own product,​ service,​ or​ cause .​
Send them a​ sample of​ your booklet and a​ cover letter describing some of​ the​ ways they can increase their sales or​ further their cause by using your booklet as​ a​ promotional tool.
8. Consider corporations,​ associations,​ publications,​ and any other group that seems appropriate for the​ topic of​ your booklet .​
Reach out to​ as​ many of​ them as​ you​ can,​ on​ whatever budget of​ time and money you​ have available to​ you.
9. Realize that every time one of​ the​ large-quantity buyers sends out your booklet to​ promote their own product,​ service,​ or​ cause,​ they are also marketing your business .​
Your contact information in​ the​ booklet allows the​ reader to​ reach you​ directly .​
10. Enjoy the​ expansion of​ your customer base and your checking account .​
You are now reaching a​ larger audience than you​ are likely to​ do single-handedly,​ thanks to​ the​ large-quantity buyers of​ your booklet .​
And you​ have been paid by your buyers to​ reach those new people.
Those sound bites you​ have been saying for years are now reaching far beyond your current clients,​ helping your buyers,​ their clients,​ and your own business .​
It doesn’t get a​ lot better than getting paid for your marketing materials.
© 2018,​ Paulette Ensign




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