Your Guide To Top Search Engine Rankings

Your Guide To Top Search Engine Rankings

Does it​ seem like no matter what you do your website just won't climb up in​ the search engine rankings? if​ so, your web site may not be optimized well enough for the search engines to​ increase your rankings. There are some very important factors that determine where web sites are ranked. These factors are referred to​ as​ Search Engine Optimization (SEO) techniques and they can make all the difference in​ your sites rankings.

Here are some of​ the most important factors that the search engines use in​ determining your rankings:

1. Web Site Content

Content on your site is​ one of​ the most important factors for successful search engine optimization. Your web site should provide valuable information on specific subjects relevant to​ your web site. Furthermore, your content should be updated regularly. It's not enough to​ just put up a​ few content pages full of​ information on your site and then never add to​ it. This is​ a​ continuous process that will help your search engine rankings if​ done correctly.

It's also important that you don't try to​ trick the search engines by flooding them with multiple versions of​ the same page, repeating the same content over and over. Doing that will not help your rankings and will eventually lead to​ your site getting banned from the search engines.

2. Link Popularity

Inbound links are very important for achieving high search engine rankings. Most of​ the search engines today regard link popularity as​ one of​ the most significant determinants of​ your website's rankings.

Here are some of​ the best ways to​ get inbound links:

* Articles - Writing and submitting articles to​ website's and article directories is​ a​ very good way to​ get inbound links.

* Content - Not only will adding quality content help in​ your rankings by itself, it​ will also help you with your link popularity. Other webmaster's will want to​ link to​ your site because it​ is​ valuable to​ them and their own visitors.

* Directories - Submitting your site to​ online directories will help you gain inbound links.

* Blogs - Start a​ blog that you update frequently with information related to​ your website's niche. Then, link to​ your site from the blog. You can also submit your blog to​ various blog directories to​ get even more inbound links.

* Link Exchanges - Simply find other quality sites related to​ yours and ask them to​ link to​ you in​ exchange for a​ link back to​ them. This is​ not as​ effective as​ it​ used to​ be but it​ is​ still a​ pretty good way to​ get inbound links.

When trying to​ increase your link popularity remember that the more inbound links you get the better, but quality is​ always better than quantity. Stay away from low quality sites, FFA's, and sites unrelated to​ yours.

The next things that should be considered when doing SEO for your web site are the on-site and the off-site elements. Some of​ the on-site elements are the title tag, Meta tags, heading tags, ALT tags and highlighting of​ the text using the bold tag. The Link text is​ an​ important off-site element.

On-Site Elements:

3. Title Tag and Meta Tags

Meta tags help describe the page where they are placed. Though today the Meta tags are not nearly as​ important as​ they once were and are definitely not the only things the search engines look for when indexing your site, they are still somewhat important in​ deciding the relevancy of​ the page for a​ keyword search.

Search engines focus on three primary tags to​ help them determine the relevance of​ a​ website for a​ particular search phrase. The Title Tag, Meta Keywords and the Meta Description...

Ideally the title tags should contain less than 64 characters with your most important keywords in​ them and should definitely be relevant to​ the content on the page. Do not stuff keywords in​ to​ the title tag!

The Meta description tag is​ a​ summary of​ the page and its contents. This Meta tag should be 200 characters or​ less and should contain keywords and phrases you hope to​ be found for, but it​ should also read like an​ introductory lead-in for the page and be appealing to​ the reader. The description you provide for your page has to​ convince the visitor that they have found exactly what they were looking for.

Probably the least important Meta tag to​ search engines is​ the keyword tag. However, it​ shouldn't be ignored. Keyword tags should be less than 1000 characters. This tag should include important keywords and phrases consistent with the body text, title, and content of​ the page. Be specific and accurate with the keywords and key phrases in​ this tag. Again, do not stuff keywords here... they should only be those that are actually on the page and do not repeat any word more than 3 times.

4. Heading Tags

The heading tags are given more weight than the ordinary text. The higher the H tag the more weight it​ carries. You should make use of​ the heading tags to​ highlight the important keywords and headings of​ your page as​ well as​ the paragraph headers.

5. Bold Text

Bold text is​ given a​ little more weight than ordinary text but not as​ much as​ heading tags. Make sure to​ enclose some of​ your keywords in​ bold tags when they appear on the page.

6. Alt Text

The alt tag provides alternative text when images cannot be displayed... This might happen if​ the users have set the browsers only to​ download the text and not the graphics, or​ if​ the images are too heavy to​ download for the user’s internet connection. Only include important keywords relevant to​ your site and the image and do not stuff keywords in​ them.

Off-site elements:

7. Link Text

This is​ a​ very important factor in​ search engine optimization to​ gain higher rankings. The link text can be on pages within your site or​ what other web sites use to​ link to​ you. Either way, it​ is​ important. if​ possible the target page's main search term should be included in​ the link text instead of​ just the URL. Do not use identical link text for every link, but do include the target page's main keywords in​ the link text. Links carry more weight when the text around them is​ relevant to​ the target page's keywords and phrases.

Following the above SEO information will help tremendously in​ your search engine rankings. Remember that the search engines are advancing all the time. Don't try to​ trick them because they will eventually catch on and that could mean the end of​ your web site. Stick to​ the basic techniques above and you will increase your search engine rankings without fear of​ being banned or​ dropped.

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