Winning Strategies For Pay Per Click Advertising

Winning Strategies For Pay Per Click Advertising

When you think of​ your pay-per-click ads appearing in​ the​ search engines, it​ is​ natural to​ assume being listed in​ the​ top position is​ the​ best placement for​ success. Think again!

This is​ one of​ those areas of​ life where what would seem to​ best in​ reality is​ not. it​ seems people often click on the​ ads in​ the​ middle or​ towards the​ bottom.

This is​ great news for​ you because it​ means you can save a​ ton of​ money on your bids.

You don’t need to​ be listed first in​ Google! There is​ often a​ significant gap between the​ first and​ second or​ third position bids for​ Google pay-per-click ads. This is​ where you save. Let others pay the​ top dollar to​ be listed first…or even second or​ third. By stretching you advertising dollar this way you will not only save money on your pay-per-click bill but you may very well get better traffic to​ your website by being further down the​ list of​ Google ads in​ the​ search engine. Go figure!

Use the​ Google tools in​ your Adwords account to​ figure out the​ top bids for​ the​ keywords you are using. the​ fastest way is​ to​ start with a​ bid of​ $50 and​ you will then see the​ first bid under that which is​ actually the​ current highest bid for​ that keyword. Keep entering the​ next lowest bid to​ see how much you must bid to​ be fifth or​ sixth on the​ list. Then bid this amount. You’ll save a​ lot of​ money this way.

Another thing that will help you get better results with your Google Adwords campaigns is​ to​ study your competition. if​ you are using pay-per-click to​ advertise an​ affiliate program and​ someone else is​ competing with you, study their landing pages. if​ they are running their ad on a​ regular basis, it​ means what they are doing is​ working…so you should study what they are doing.

Do they send people to​ a​ pre-sell page or​ directly to​ the​ program they are advertising? This is​ where you usually can separate the​ amateurs from the​ pros. Affiliate marketers who stay in​ the​ game have learned to​ use squeeze pages to​ capture contact information to​ build the​ all-important list.

Hardly anyone will buy a​ product the​ first time they go to​ the​ website. Follow-up is​ vital to​ converting your pay-per-click traffic. if​ you don’t capture contact information, you cannot follow up with benefit-laden emails that convert your prospects to​ buyers. if​ you send people directly to​ the​ product page, you are losing hundreds and​ probably thousands of​ dollars every year. Capturing contact information is​ not difficult and​ can make the​ difference between success and​ failure of​ your overall Internet business.

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