Why Wireless Da Is A Multi Billion Dollar Industry

Why Wireless Da Is A Multi Billion Dollar Industry



Why Wireless DA is​ a​ Multi-Billion Dollar Industry
Wireless Directory Assistance (DA) is​ a​ virtual directory that offers a​ fast way to​ get directory-dependent applications online .​
It is​ a​ multi-billion dollar industry that has a​ window of​ opportunity to​ develop and​ offer a​ higher value and​ more flexible services to​ subscribers .​
With billion of​ calls to​ DA, approximately a​ third of​ which generated by wireless users, it​ has become the​ cash cow of​ telecommunications carriers.
Virtual Directories
Virtual directories are not unlike meta-directories .​
User data can be accessed from different repositories .​
Meta-directories copy data into a​ new repository that needs to​ be created, maintained and​ synchronized .​
Updating data can be very difficult especially when there is​ frequent change in​ source directories’ data .​
Business units may find the​ idea of​ creating a​ second repository for​ customer data objectionable since it​ will be outside of​ their control .​
Virtual directories can access the​ attributes requested from each directory or​ database on the​ fly .​
a​ cache is​ used by the​ software to​ speed performance but data doesn’t usually get to​ be scored locally .​
Virtual directory deployments cost substantially less than other alternative strategies.
The virtual directory technology should be considered for​ any plans to​ customize an​ application .​
It can also help applications that are not sophisticated enough to​ deal with more complex directory mechanisms such as​ Lightweight Directory Access Protocol (LDAP) referrals .​
a​ virtual directory can follow the​ reference to​ locate the​ data and​ return it​ to​ the​ application.
Its potential weakness lies in​ the​ fact that it​ can only be as​ good as​ the​ directories behind it .​
a​ meta-directory having its own data source may prove to​ be a​ better choice if​ a​ directory tends to​ go down frequently or​ offers poor response .​
Virtual directories however, have load-balancing and​ fail-over features that can be configured to​ redirect a​ request to​ an​ alternative data source .​
In instances where a​ connection drops in​ the​ middle of​ a​ request, the​ outside directory retries another repository and​ returns the​ rest of​ the​ data.
An additional repository is​ not created but another layer of​ complexity is​ .​
This is​ because virtual directories require applications to​ access information indirectly through the​ virtual directory server instead of​ going to​ the​ directory that actually holds the​ data .​
There are some apprehensions with the​ added layer of​ infrastructure because if​ anything happens to​ the​ web single sign-on, the​ critical applications are down.
Virtual directories are recommended for​ use for​ applications that can access only a​ single directory when the​ user data or​ attributes reside in​ many places .​
It is​ also offered as​ an​ alternative to​ meta-directories when attributes in​ source directories change frequently .​
It can be used as​ a​ directory migration tool as​ it​ lets administrators migrate to​ a​ new directory architecture without updating all the​ applications that depend on it .​
These applications are presented with a​ view of​ the​ old directory and​ its schema structure .​
Very large repositories can be broken apart to​ improve writer performance and​ reduce downtime.
Wireless Directory Assistance
The industry focuses its attention on Enhanced Directory Assistance which hopes to​ increase value for​ wireless users .​
This is​ because wireless directory assistance comes in​ second to​ subscription with regards to​ the​ largest source of​ revenue as​ analysts project the​ total amount of​ access fees to​ continue increasing .​
Wireless customers are looking for​ more informative and​ user-friendly services to​ enable them to​ be more wirelessly productive and​ efficient.
A research conducted by the​ Wireless Commerce Monitor Study revealed that one in​ three subscribers use Directory Assistance on their wireless phones .​
The remaining number either use online directory assistance, mapping services and​ the​ newer services including Enhanced Directory Assistance, wireless short messaging, wireless e-mail notification and​ wireless mapping and​ direction services .​
Barriers that have been identified with regards to​ qualitative work are inaccurate, incomplete or​ irrelevant information and​ low perceptions of​ value for​ money.
Wireless and​ Internet providers compete for​ most of​ the​ said Directory Assistance customers .​
The research further revealed that more than half of​ wireless users are using two or​ more Directory Assistance solutions .​
This would seem to​ support the​ thinking that there is​ not one form of​ assistance service that would fit everybody in​ the​ same way that one person will not always use a​ single form .​
People tend to​ prefer and​ choose from voice and​ electronic solutions depending on the​ situation .​
It would be advantageous to​ the​ wireless industry to​ continue developing wireless as​ a​ delivery mechanism for​ Internet applications.
There is​ a​ need for​ Directory Assistance providers to​ prove to​ prospective business partners that Directory Assistance services actually stimulate revenue .​
This is​ especially true with small business advertisers who want to​ see real value .​
Majority of​ those using Directory Assistance on their wireless phone have used it​ for​ the​ purpose of​ contacting or​ receiving information with regards to​ business .​
The percentage is​ very close to​ the​ levels of​ inquiry seen with online methods .​
Another important aspect of​ the​ study revealed that the​ conversion potential or​ the​ proportion of​ actual purchase as​ a​ direct result of​ the​ inquiry is​ considerably strong.
The Cellular Telecommunications Industry Association together with the​ majority of​ the​ largest wireless carrier proposes to​ include wireless phone numbers in​ a​ data base accessible by dialing 411 .​
Those who oppose this move say that it​ compromises user privacy and​ thus is​ totally unnecessary .​
However, backers of​ the​ directory insist that privacy remains paramount in​ their agenda .​
The group will use one unnamed aggregator to​ store the​ number in​ a​ data base and​ such numbers will not be published and​ posted on the​ Internet or​ sold .​
These numbers will only be available to​ 411 operators.
Users are required to​ make a​ formal request to​ have their number included in​ the​ directory .​
All numbers with no request shall remain private .​
There will be no additional cost incurred, whatever the​ option is​ taken .​
Some have seen the​ benefit of​ having a​ wireless directory include all the​ business numbers as​ it​ can provide more company employee accessibility to​ clients.
Protection from unsolicited wireless calls on one hand and​ the​ consumer’s right to​ directory assistance on the​ other constitute the​ basic differences in​ opinion of​ each side’s proponent .​
Wireless directory assistance will be different from tradition landline directory assistance or​ printed white pages type of​ directory .​
Mobile directory assistance benefits consumers in​ terms of​ location capabilities .​
Carriers likewise stand to​ benefit from this type of​ directory service since operators can charge for​ these services .​
The combined features of​ Internet type directories and​ location capability is​ a​ sure fire revenue generator for​ carriers .​
This just goes to​ show that any service that meets the​ needs of​ consumers will turn out to​ be quite a​ very lucrative business.




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