Who Uses Tanning Beds



Who Uses Tanning Beds

When tanning beds first hit the​ markets, the​ sole purpose of​ this technology, to​ provide indoor tanning, is​ simply cosmetic in​ nature. Obtaining a​ gorgeous dark olive skin seemed trivial and​ the​ tanning bed is​ less grand compared to​ other technological inventions. Thus, the​ primary users of​ tanning beds are young women who only wanted a​ tan to​ show off to​ their friends.

Further studies, however, showed that tanning beds are not only useful for​ darkening the​ skin. the​ ultraviolet radiation emitted by the​ tanning bed lamps has been found to​ enforce vitamin D production in​ the​ human skin in​ the​ same way that the​ direct exposure to​ sun’s rays can. Vitamin D is​ a​ major substance needed to​ strengthen the​ bones and​ to​ prevent diseases. Thus, it​ can be said that the​ responsible use of​ tanning beds can contribute to​ the​ overall health of​ a​ person.

With these studies, the​ profile of​ tanning bed users begins to​ change dramatically. Instead of​ being purely composed of​ young women, the​ profile of​ tanning bed users now has men and​ older adults. and​ this was shown in​ the​ study conducted by a​ group of​ researchers led by Dr. Michael Strepp. the​ results of​ this 2004 study were compared to​ the​ results of​ the​ last 1996 survey.

In the​ 1996 survey, almost all users of​ tanning beds are college-age women. But in​ the​ most recent market research, about 30% of​ tanning bed users are now composed of​ men. a​ similar survey of​ Canadian tanning salons showed a​ comparable data. That is, 25% of​ all patrons of​ 160 Canadian tanning salons are male. the​ percentages are expected to​ increase since the​ tanning salons now are built separate from hair and​ beauty salons. Men will be more comfortable entering tanning salons.

An interesting data came out of​ the​ survey regarding male users. One tanning salon reported that though 27% of​ its clientele are male, 40% of​ its profits come from the​ male customers. This is​ because men use the​ tanning beds more often than women.

The recent market study also showed that older people are now using tanning beds. That is​ 70% of​ all surveyed tanning bed users are aged older than 25. and​ in​ New York, men over the​ age of​ 40 are beginning to​ use tanning beds. There are even senior citizens who now enter tanning salons.

As the​ health benefits of​ using tanning beds become more popular, more men and​ more older adults are going to​ utilize this indoor tanning technology. These new wave of​ users are responsible and​ health-conscious people intent on using a​ proven technology.

Who Uses Tanning Beds





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