Web Video Propels Search Engine Rankings

Web Video Propels Search Engine Rankings



I first got the​ phone call a​ month or​ so ago. I was knee deep in​ web site marketing projects and​ was actually jammed to​ capacity. I was looking to​ finish up all of​ my small jobs so I could move forward and​ do some more challenging assignments. Plus I was in​ the​ middle of​ releasing some top notch online hybrid techniques that I was about to​ figure out on my own. This has become somewhat of​ a​ hobby of​ mine if​ not an​ obsession. This phone call was different from the​ ones that usually come into my office. as​ I learned more about my prospect on the​ other end of​ the​ phone I became somewhat intrigued.

WORKING ABROAD in​ MY LIVING ROOM

The project that fell on my desk was for​ an​ online campaign for​ the​ Philippines. I have no idea about anything that pertains to​ Philippine culture but this didn’t stop me from getting involved. I was fascinated with the​ challenge of​ getting involved with this amazing project. You see, this customer was none other than the​ famous David Newby, Best Selling Author to, “Why Didn’t Anyone Teach Me This?”. Newby is​ well known for​ his financial strategies that he teaches here in​ the​ states and​ abroad. I was eager to​ get started and​ got so wound up in​ the​ conversation that I didn’t clarify the​ details. You see, I thought we had over a​ month to​ get this thing launched properly. Pleasantries were exchanged and​ money changed hands and​ my new customer was zooming off in​ his candy apple red Lamborghini

………..it turns out I was wrong. I had 4 days to​ pull off the​ impossible.

I had exactly under 4 working days to​ get my client, David Newby, listed and​ ranked highly on Google and​ Yahoo. That is​ not a​ whole lot of​ time. You see, we had decided not to​ bother putting up any pay per click campaigns up for​ our efforts. We didn’t even want to​ put any sponsored links up. We were going to​ play a​ straight game of​ organic search engine rankings and​ do it​ very quickly. That meant that I had to​ get his pages at​ the​ top of​ Google without paying a​ dime.

Could it​ be done? Could we actually get our pages included into the​ Google directory index and​ have our pages rank at​ the​ very top? I knew that if​ I could actually get Newby in​ the​ top ten just once I had done my job. if​ I was able to​ get him listed just one time for​ every keyword set he had designed I would have been pleased. I had my work cut out for​ me. This meant that I had to​ get on the​ move. the​ more I sat around pondering the​ less time I had to​ make history happen.

BEYOND ORDINARY SEO, (SEARCH ENGINE OPTIMIZATION)

The one thing we did that catapulted our results into another stratosphere was digital video. This wasn’t just your ordinary web video. We shot the​ video using a​ HD camera with high resolution and​ a​ green screen effect. Basically we used a​ simple chroma key effect and​ completely took out the​ background and​ made it​ all white. the​ effect was flawless but that is​ not what got us high rankings. We took that simple video and​ translated it​ for​ the​ search engines. the​ video search engines that is.

Only 10% of​ all web traffic comes from the​ search engines. That is​ actually pretty shocking when you consider the​ significance of​ it​ all. So where does the​ other 90% come from? the​ traffic comes from a​ variety of​ sources and​ these are:

1. Video Search Engines
2. Podcast Search Engines
3. Blog Search Engines
4. Social Networks
5. Publicity Sites

These are all in​ addition to​ the​ regular search engines. the​ magic of​ using all of​ these incredible elements is​ that they literally propel your rankings to​ the​ top – not once, not twice but multiple times. in​ fact, we were able to​ get to​ the​ top ten 8 out of​ 10 times in​ just about every category we picked. That is​ substantial. We did some incredible things with our rankings. We definitely got the​ word out about our seminar and​ info related products.

Now here is​ the​ one thing you may have never expected. We were able to​ get these top rankings in​ just four hours. That’s right. Four hours.

It took a​ little pushing and​ prodding but we were able to​ get our message out there to​ the​ masses in​ just a​ few hours. Web video is​ definitely an​ attention getter. Not only were we able to​ get our messages into the​ niche categories but also into the​ top of​ Google. This was accomplished without so much as​ paying a​ dime to​ Google for​ pay-per-click or​ any sponsored listings. This is​ substantial.

Imagine being able to​ knock out the​ high cost of​ pay per click and​ still being able to​ dominate the​ top of​ the​ search engines. That is​ something that is​ worth celebrating about. I found myself looking for​ alternative ideas to​ PPC after my clients kept complaining about high rising costs to​ market online. This constant rise of​ client dissatisfaction pushed me into finding new ways to​ getting top rankings with moderate fees. in​ doing so I was able to​ get away from the​ expected ways of​ online popularity.

USING the​ NEW TYPES of​ SEARCH ENGINES

The best way to​ get good at​ this type of​ marketing is​ to​ try out new services and​ live by doing. it​ is​ one thing to​ think about it​ but taking action is​ the​ greatest short cut to​ great results. Not every industry responds the​ same way. When I created my first online radio show, (podcast) I noticed immediately that I was not a​ big hit in​ the​ Midwest. However my ratings picked up pretty heavy in​ California and​ New York City and​ ironically that is​ where all of​ my business is​ coming from.

When we were hitting 8 out of​ 10 of​ the​ top ten listings on Google we noticed these listings came from a​ variety of​ sources. Some of​ them were from video listings, some came from podcasting sites, some came from social networks and​ others came from blogs. But the​ kicker came in​ a​ few weeks. Since web 2.0 services like http://YouTube.com and​ Google Video automatically creates HTML code it​ makes life very convenient. This means that visitors can copy and​ paste into their own web pages or​ blogs. and​ that is​ exactly what happened. Our videos started to​ pop up on services that we didn’t set up. Our clips started to​ pop up on video search engines that we never heard of. Someone had seen our clips and​ liked what they saw and​ posted them on other services. That means we got our material distributed for​ free.

This had a​ huge affect on our search engine rankings. This sent us to​ the​ very top on Google and​ Yahoo. I might also add that the​ other web site services jumped on board and​ put us up on high rank visibility as​ well. These other search engines often use the​ same technology. Ask Jeeves, Dogpile and​ many others borrow the​ same search engine technology to​ fuel their services.

The moral of​ the​ story? By using the​ new modern tools you can literally write your own ticket.




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