Web Don Ts Dont Frustrate Your Visitors

Web Don Ts Dont Frustrate Your Visitors



Web Development – a​ Complex Task

We are living in​ a​ real eBusiness era with more and​ more companies realizing the​ importance of​ having an​ online presence. Yet, these companies still don’t understand that the​ Internet is​ more than just a​ global network connecting billions of​ computers. Internet has succeeded in​ doing what power and​ territory-hunger rulers were only dreaming about. Internet defines and​ unites the​ global village.

It is​ this village opening new ways for​ commerce, and​ with the​ milliard inhabitants out there, the​ competition is​ harsh and​ the​ struggle for​ first positions in​ major search engines makes it​ even harder for​ many low-budget eBusinesses to​ deliver what the​ Internet users are really looking for: quality content in​ an​ adequate package.

As content is​ “food” for​ the​ search engines too, it​ is​ vital for​ the​ web designers to​ find a​ balance between substance and​ design, in​ order to​ keep both the​ robots and​ the​ users happy. So far this seems to​ be a​ distant ideal, since web designers seem not to​ be able to​ focus on both of​ the​ issues. This is​ where the​ idea of​ SEO expert comes in​ handy. Yet, because paying a​ small fortune on SEO and​ another on web design doesn’t sound very appealing to​ low budget eBusinesses, there are companies offering an​ “all in​ one” solution: graphic design, coding, programming, content management, marketing and​ SEO – and​ they call this web development.

The question is: can big results be achieved with little money? Not really, but it​ is​ not impossible to​ keep it​ up with some of​ the​ most experienced developers if​ the​ basic rules are respected. Many new Internet entrepreneurs believe that all they need to​ do is​ to​ put up a​ web site. Nothing could be further from the​ truth.

A web site can mean the​ difference between success and​ failure. While time, money and​ experience are needed to​ achieve astonishing results, basic principles are the​ ones keeping a​ website away from failure.

Major Don’ts

First rule when you create a​ web site is: do not frustrate your visitors.

Difficult navigation is​ what drives away more than 87 % of​ the​ Internet users. So if​ you have to​ be innovative, try it​ another way, not by creating impossible menus and​ confusing layouts. Brand your web site. Respect your visual standards used in​ your offline activities. Don’t use different colours and​ styles for​ each web page. Consistency is​ what you need to​ be easily remembered later.

The design is​ one of​ the​ most powerful tools a​ web site has. it​ tells the​ surfer how professional your business is. Don’t use annoying flashing banners, blinking texts or​ arrows. Keep it​ simple, easy to​ read. Decent.

As an​ Internet user yourself you’ve probably experienced the​ frustration of​ waiting for​ a​ web page to​ load. This happens with most of​ the​ flash sites but also with other graphic-based web sites. Slow downloading is​ what drives away more than 84 % of​ the​ Internet users, according to​ NetSmart.

Unless you have a​ world-known web site everyone dies to​ visit, forget the​ flash idea. Don’t get this wrong, flash is​ a​ great technology, perfect for​ astonishing online presentations, but when it​ comes to​ the​ first page of​ your web site, you’d better find another way to​ amaze your visitors. With more than 85 percents of​ users out there having flash plug-ins, there are still the​ 15 percents that don’t. So try not to​ ignore a​ minority.

Be sure your visitors are able to​ find enough information about your company, your services and​ products and​ make sure they are able to​ contact you if​ they need. the​ information should be actual and​ up to​ date, unless you run a​ history web site. Try to​ offer interesting content, as​ more than 50 % of​ the​ visitors tend to​ walk away if​ the​ text is​ boring. Write and​ design with your visitors in​ mind.

Don’t use “under construction” or​ “coming soon” pages. Your visitors will hate you if​ you do. if​ you are not ready with the​ content, just don’t publish that page.

Don’t use pop-ups – they are as​ annoying as​ blinking images, or​ maybe worse. Google, Yahoo, and​ Earthlink… they all provide toolbars with pop-up blockers. Have you ever wondered why? That’s right: because people hate them. if​ you really want to​ point out a​ new great service or​ product you provide, than try to​ attract your visitor’s attention another way. Create a​ “What’s New” category for​ instance – and​ keep it​ actual if​ you do.

Make sure your web site is​ compatible with all the​ browsers. Forget the​ “best viewed with” idea. People will walk away instead of​ changing their browser to​ view your site.

There are many other don’ts when it​ comes to​ web development. Point is​ if​ you stick to​ the​ basics you stay away from failure. and​ success will come along, in​ little steps.




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