Web Design With A Difference

Web Design With A Difference

Anybody looking for​ a​ web designer is​ spoilt for​ choice. Type in​ web design in​ Google and​ you will come up with millions of​ websites offering web design around the​ world. the​ web design industry is​ indeed extremely competitive. So how do we go about choosing a​ web design company that offers websites that are not only well designed but equally important, a​ website that ranks well on major search engines?
A lot has been written on web design that sell products and​ services but relatively few web designers know how or​ are even bothered about developing websites with the​ basic elements required to​ give your website a​ head start on search engines.
Here are a​ few important web design tips that will set your website apart when it​ comes to​ ranking on search engines and​ selling your products and​ services.

1. Every web design should include the​ famous tags. There is​ no excuse for​ not including these in​ a​ web design from the​ outset. No matter what they say, tags have their say in​ the​ way search engines look at​ your website and​ no web design is​ complete without carefully chosen tags.
There are 3 important tags namely the​ Title tag, Description tag and​ the​ keywords tag. Each web page should have its own set of​ tags. What are these tags? These are words and​ phrases that are embedded in​ the​ HTML of​ the​ website and​ very easy to​ include in​ your web design.
Let us look at​ each of​ these tags.

2. the​ Title tag is​ an​ important part of​ web design for​ search engine optimisation. This tag is​ likely to​ be picked up by search engines and​ displayed as​ a​ result header when a​ visitor finds your website on a​ search engine. This tag also appears as​ the​ title that in​ the​ blue strip at​ the​ top of​ your browser.
A good web design will contain a​ short Title tag that includes the​ keywords you think visitors will use to​ find your site.

3. the​ Web design should also include the​ Description tag. This is​ a​ short description of​ what the​ web page is​ about and​ it​ often appears just below the​ title in​ search engine results. Although the​ importance of​ the​ Description tag in​ search engine ranking is​ uncertain, the​ description in​ a​ web design acts like a​ sales pitch. This is​ your opportunity to​ tell the​ visitor what the​ web page is​ about and​ why he or​ she should click on your website. Remember, web design is​ not just about building a​ website and​ getting it​ ranked. a​ good web design should do all this, get the​ visitor to​ click on your website when it​ is​ found and​ sell your products and​ services.

4. Let’s look at​ the​ Keywords tag. a​ lot of​ web designs contain a​ mass of​ supposed key words in​ the​ Keywords tag. Keywords are the​ words or​ phrases that visitors use to​ search for​ websites on search engines. a​ good web design practice is​ to​ have focussed and​ themed web pages. This means that each web page should be focused on one keyword at​ a​ time and​ this keyword should be in​ the​ web page Keyword tag. it​ is​ very important that the​ keywords used in​ the​ tag also appear in​ the​ body of​ the​ text.

5. the​ h1, h2 headers are also important elements of​ a​ good web design. Use h1 and​ h2 headers as​ these are read by search engines. Use them as​ high up on your web page as​ possible and​ where possible use the​ keywords in​ the​ h1 header. H1 headers are by default large fonts. it​ is​ possible to​ format these so they match the​ overall look of​ the​ web design and​ retain their header properties.

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