Web Design For Search Engines

Web Design For Search Engines



Summary: Search engines don’t give higher rankings for​ a​ pretty site, but they do pay attention to​ what you say and​ how you say it​ – make that your priority and​ the​ rest will fall into place.

There’s an​ old saying, “People vote with their pocketbook.” I’d like to​ suggest they also vote with their apathy.

Current popularity choices are in​ a​ constant state of​ flux. There are times when site visitors seem to​ respond to​ flash technology while other times the​ simple site of​ flash will cause them to​ use their back button. They just don’t have the​ enthusiasm they need to​ venture through yet another animated flash design.

Sometimes visitors enjoy a​ stripped down site that is​ easy to​ navigate with limited bells and​ whistles while other times it​ appears sites with surprises and​ a​ graphic intense format captures attention.

The problem is​ knowing which format is​ popular at​ any given time. Sometimes your site design should operate independent of​ what seems to​ be gaining the​ most immediate attention.

I had been told about a​ site that had information I was interested in. I went to​ the​ site was met with a​ broad range of​ bells and​ whistles. I had no idea which function did what, but it​ looked cool and​ the​ sounds were great. I left with a​ sense of​ appreciation for​ complex site design, but never returned because I couldn’t easily find what I needed.

You can develop a​ site design that is​ both inviting and​ easy to​ navigate. Many web designers feel that you must sometimes sacrifice one for​ the​ other, but I’ve never found that to​ be true.

Web design is​ a​ simple mechanism that takes all your work and​ strains it​ into a​ comprehensive, yet condensed, representation of​ your greatest dreams and​ fondest hopes.

Sometimes the​ focus of​ the​ site can shift from what is​ most important in​ the​ overall understanding of​ your business idea to​ glamorous ways to​ present the​ site.

If you take a​ look you can find sites that seem to​ be more about looking good than they are about helping a​ visitor understand the​ business and​ products well enough to​ convert to​ consumer status.

Brick and​ mortar stores may give their showroom a​ facelift from time to​ time, but they also understand the​ decorations are not what makes the​ business. if​ the​ decorations are wonderful they may see more visitors, but they may only be interested in​ seeing what it​ looks like with little interest in​ what’s being sold.

In web design the​ first things to​ attend to​ are comprehensive content and​ easy navigation. Any dressing up of​ the​ site can wait until you know what your site will say and​ how you will get from one location on the​ site to​ the​ next in​ the​ fewest clicks (generally no more than two).

Search engines don’t give higher rankings for​ a​ pretty site, but they do pay attention to​ what you say and​ how you say it​ – make that your priority and​ the​ rest will fall into place.




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